social media trends

The Fall of the Instagram It Girl - And Why Tumblr Energy Is Back

The Fall of the Instagram It Girl - And Why Tumblr Energy Is Back

It started subtly. A friend reposted a grainy photo of Kilo Kish on her Story. Another brought back moody mirror selfies with the timestamp filter. Then, the messily cropped, semi-poetic captions returned to the scene. Suddenly, my feed wasn’t filled with glossy beach pics and perfect matcha pours anymore. It felt like 2013 again; only […]