If you’re someone who keeps putting off your wayyy overdue dental check-up, it’s time to check out Tend. These sleek dental studios are reinventing luxury dental care and are bookable through their app. Word is, Tend’s boutique practice is expanding to Ballston, VA.

If Tend’s NYC, DC, Boston and Atlanta rep is any kind of litmus test, things look pretty good for those in need of exceptional dental care in Ballston. But don’t take our word for it . . .

Here’s what’s making Tend stand out from the crowd and what real patients are saying:

Hospitality: sleek studio, almost spa-like vibe. Their team puts your feelings first and promises no judgement ever. Tend's positive hospitality and safety-first attitude are sure to put you at ease.

The most lovely dental experience I've ever had! . . . They have TV playing on the ceiling and Bose headphones while you get your cleaning. The staff was so friendly and professional and provided an upscale experience . . .


Doctors & Services: Tend offers a full range of dental services – everything from preventative care to implants, adult braces, and veneers. They're intent on providing a soothing environment featuring modern suites, their top-rate clinical team, state-of-the-art tech, and pain minimizing and noise-reducing equipment.

“I’m in a much better place because of the care and expertise of the Tend team!”

- Laurence

Price: Tend is always transparent about their pricing. Their online calculator tells you how much it'll cost before your appointment so you can plan for any out-of-pocket bills. And great news! The process takes about 5 minutes.

I love their transparency . . . walking me through the cost of the treatments.

- Kara

Insurance: Tend accepts most insurance and is in-network with major insurers like Delta Dental, Aetna, and Cigna. For those who don’t have insurance, there are financing options available.

Love that they take normal dental insurance. Many great dentists are out of network and I have to get reimbursed by my insurance afterwards.

- Stephanie

Locations, Locations, Locations - Tend has set up shop all over the city and continues to grow. Each location is modern, airy, and equipped with the latest equipment. With Ballston on the horizon, there’ll be no stopping them.

The facility is BEAUTIFUL - you’d think you were at a resort spa. And the care is out of this world. I can't wait to 'tended' to again!

- Allie

Tend's friendly staff, soothing environment, transparent pricing, and trustworthy reputation will help you take the best care of your teeth. Check out Tend and switch to the best dental experience Ballston has ever seen.

And give your smile a fresh start with Tend!

Join the Waitlist!

When I realized I'd had 5 dentists in 5 years, I decided to track down the best dentist in NYC. From the ancient offices and unfriendly techs to the last-minute bait-and-switch of my insurance companies, it was time to step off the never-ending merry-go-round of mediocrity and level up my oral care.

I discovered Tend - sleek NYC dental studios that have reinvented luxury dental care, all completely bookable through their handy app. Their tech is cutting-edge and they're fully focused on your safety, comfort, and delivering excellent services.

You might be asking, "What makes Tend heads-and-shoulders above a traditional dentist?" or "How can anyone deliver a dental experience that's even the slightest bit tolerable?" Have no fear. We're here to answer any and all questions about Tend's game-changing service.

What makes Tend different from a traditional dentist?

It's upscale and affordable! When you walk into any Tend dental studio, you step into another world. Artwork lines the waiting room walls and the furniture looks like it belongs in a swanky hotel. The Tend team's welcoming, safety-first attitude will put you at ease.

After the contactless check-in process, you're ushered into a modern suite and given Warby Parker sunglasses to block out the bright lights. Plus, there's even the option to watch Netflix with Bose headphones! That sold me right there :) !

But best of all, their team puts your feelings first and promises zero judgement.

But what about the actual dental work?

While Tend's spa-like aesthetic is enticing, I was totally convinced by their state-of-the-art technology such as the 10-second X-ray machine that doesn't scrape the roof of your mouth. Tend is intent on providing a soothing environment featuring noise-reducing, pain minimizing equipment and their top-rate clinical team.

Tend offers a full range of dental services including general and cosmetic care, check-ups, implants, Breezy Braces (Tend's version of invisible braces), teeth whitening, and veneers.

Ready to Book?
Appointments Now Available In NYC

Join the 24,000+ New Yorkers that switched to Tend
Book Your Appointment Now!

This sounds great, but is Tend affordable?

Tend is always transparent about their pricing and treatment plans. Their online calculator tells you how much it'll cost before your appointment so you can plan for any out-of-pocket bills. And great news! The process takes about 5 minutes.

I've been burned on insurance in the past. Will Tend take my insurance?

The main reason I dropped most of those dud dentists was because either my dentist at the time had either dropped my insurance, or they didn't accept the insurance that came with a new job.

Tend is amazing in that they accept most insurance and is in-network with major insurers like Delta Dental, Aetna, and Cigna.

If you're unsure whether or not you're covered, head over to Tend's website and simply enter in your email and insurer and find out. No more standing at the receptionist's desk worrying about how much this will set you back. And for those who don't have insurance, Tend has financing options.

Wow, where are these dental studios located?

Tend has set up shops all over NYC and continues to grow. Tend offers a full range of dental services in modern, airy, studios furnished with the latest equipment. And they're conveniently located in Grand Central, Chelsea, Wall Street, Flatiron, the Upper West Side, Hudson Square in TriBeCa, and Williamsburg.

Tend is so popular they're expanding to the Upper East Side, Rockefeller Center, and Cobble Hill, Brooklyn. And not only that . . . Washington, DC!

Say goodbye to that sub-par dentist. Tend's friendly staff, soothing environment, transparent pricing, and trustworthy reputation will help you take the best of the best care of your teeth.


Tend vs The Industry

How Is Tend Different From The Rest Of The Dental Industry?

A good trip to the dentist just means it was short and painless; what a low bar!

There's a new dental practice that is shaking up the industry: Tend.

Tend is making going to the dentist less painful and more like a spa experience - their offices are modern and completely spotless, and you can watch Netflix while getting your cavities filled (yes, really!). Plus, they have a unique pay approach that sets them apart from the rest, and stops you paying big bills for unnecessary treatments!

To help you decide if you should switch to Tend's new approach , we outlined the key similarities and differences, so you can make an informed decision for you and your teeth.

How Tend Is Similar To Other Dentists:

  • They offer dental check-ups along with elective procedures such as whitening, ortho, and veneers.
  • They take insurance, and are explicit about what they do and do not take.

How Tend Is Different:

  • Easiest Booking: You can easily book your appointment online or through their app. No more having to call the office to track down an appointment time!
  • Beautiful Studios: Tend has beautiful spa-like studios, complete with a welcome bar, the buzzed-about "brushery" (a freshen-up area), and the best part - Tend has Netflix. Seriously, they offer streaming services above the dental equipment so you have a distraction during your appointment.
  • Convenient Locations: Tend has 7 locations across NYC and Brooklyn, and is expanding to DC Summer 2021
  • The Cost: Tend visits are covered by most major insurances and they're upfront about costs. They'll never slap you with a surprise bill. Tend also offers higher-priced procedures like whitening, veneers, and invisible braces at a significant discount.
  • The Culture: Tend focuses on a judgement-free dental culture, whereas most dental offices don't agree on the standard from dentist to dentist.
  • Breezy Braces: Tend offers braces that go behind your teeth, so you can smile with confidence throughout your treatment
  • The Tools: Tend uses the latest tools in dentistry to ensure the least amount of noise, weird smells, and pain possible
Ready to Book?
Appointments Now Available In NYC

Join the 24,000+ New Yorkers that switched to Tend
Book Your Appointment Here!

The Dental Industry

Looped in with the DMV, dentist appointments are just one of those inevitabilities we dread. It's always the same - after spending time in a dingy waiting room,your mouth is poked by sharp tools while you stare at the ceiling. Then there are maybe some x-rays, some bubble gum toothpaste, and you're off.

There's also the frustration of being told you need particular dental work when you weren't complaining of any mouth pain. Most dentists are often paid on commission, so filling a tiny cavity or offering a small extra service may be in their realm, even if you don't really need it.

While there are incredible dentists out there, most practices lack a culture of hospitality and kindness with patients.

Tend Overview

First off, Tend will not give you the nostalgic feeling of dentist offices from your youth. No overly sterile smell or dystopian fluorescent lights. The offices are called "studios" and that's the perfect description. With sleek, but fun designs and colors, they definitely make you feel welcomed and relaxed.

They're staffed by dentists who aren't just highly skilled, but who are also trained in hospitality; their job is to maintain and treat your teeth, along with offering no judgement or upsells.

There's of course, also the added bonus for you of screens in every room that show your appointment, so you know you're in the right place. The Netflix screen is also a huge plus.

Finally, they're invested in providing the best services possible; that means upgrading to new dental tools whenever they're available. Your previous dentist office may be working with the same tools from the 1990's, even if dentistry has advanced to provide tools that offer less pain, with the same amount of efficacy.

Final Notes

Thanks to Tend's gorgeous offices, amazing customer service, and ethical business, we're actually not dreading our second appointment! It's the first time we've ever felt good about going to the dentist.

Tend is in-network for most insurers, but you can double check on their site before you book an appointment at one of their NYC locations: Chelsea, Wall Street, Williamsburg, Flatiron, Grand Central, Upper West Side or Hudson Square. If they take your insurance and have a convenient location for you, you have to check them out.

  • It's recommended for most people to visit the dentist every 6 months, however, it's a struggle for many to get to their appointment just once a year.
  • Tend is an oral care service with studios across New York City, delivering an upscale and affordable dentist experience.
  • We went to Tend for our routine cleaning and here's what happened.

While our day-to-day is slowly getting back to normal we've all started to re-emerge. With that comes catching up with all those appointments we've put off including the dentist. No matter how on top of your dental hygiene routine you are, at least one yearly cleaning and check-up is a must.

However, all have our horror stories when it comes to past dental experiences. Whether it was being pressured into the braces you can't afford, uncomfortable exam rooms, or just the fear of that dreaded drilling noise - the dentist hasn't always been something to look forward to. That's why when we heard about Tend we couldn't believe it.

Tend is a new way to take care of your teeth with the utmost comfort and we knew we had to try it. With locations all over New York City, we opted for the Grand Central location but they also have studios in Chelsea, Upper West Side, Wall Street, Flatiron, Williamsburg, and Hudson Square.

Here's what happened when one of our editors went to Tend:

Signing up for my appointment online was a breeze - easy questionnaire (including what flavor toothpaste), tons of availability, and I was able to input all my insurance information. Tend accepts all major insurance providers including Delta Dental, Aetna, and Cigna, and for those that don't have insurance, there are financing options available.

When I walked in on the day of my appointment, I already knew this was not an ordinary dentist's office. Tend felt so calm and helped relieve a lot of my nerves, unlike the typical cold medical environment

There were hooks to hang up all my stuff, Warby Parker glasses to wear during the cleaning and even a UV phone sanitizer! It felt more like a spa than a dentist's office - a luxury experience I never would've imagined being so affordable.

My hygienist explained everything to me from taking the x-rays, the cleaning process, and made me feel like I had been coming to Tend for years.

While I was nervous it turns out Tend really puts your comfort first. They gave me a pair of headphones to watch Netflix during the cleaning, with the TV on the ceiling. I was pleasantly distracted from the work being done to my teeth.

Even the instruments at Tend are quieter than the average dentist's office. Their state-of-the-art technology includes pain-minimizing and noise-reducing tools, as well as x-ray machines that take images in 30-seconds with 80% less radiation than the traditional method.

The best part? When my dentist came in to give me an exam there was absolutely no upsell. I was certain I'd have to fend off braces or whitening procedures being pushed on me but all I need to look into is getting my wisdom teeth removed (which I plan on doing through Tend!).

Unlike other offices Tend does not pay their dentists on commission for procedures and when they do make a recommendation they'll tell you why and even pull up the images to show you. It's honestly the most transparent and pleasant dental experience I've ever had.

I can't imagine going to another dentist after Tend's amazing experience. They have tons of services beyond just routine check-ups like Breezy Braces, whitening, veneers, and more (including emergency care like a chipped-tooth scenario).

If you're in New York City and putting off the dentist you should check out Tend. From the contactless check-in to the beautiful polish at the end -- you won't find a better experience anywhere else.