tiktok trends

Why Everyone Suddenly Has Electrolyte Tablets In Their Bag This Summer

Why Everyone Suddenly Has Electrolyte Tablets In Their Bag This Summer

This article includes affiliate links. We may earn a commission if you make a purchase, with no extra cost to you. Not to sound dramatic, but hydration suddenly became everyone’s entire personality. A year ago, most people were carrying lip balm and maybe a phone charger. Now? Your friend drops an electrolyte tablet into a […]

The Fall of the Instagram It Girl - And Why Tumblr Energy Is Back

The Fall of the Instagram It Girl - And Why Tumblr Energy Is Back

It started subtly. A friend reposted a grainy photo of Kilo Kish on her Story. Another brought back moody mirror selfies with the timestamp filter. Then, the messily cropped, semi-poetic captions returned to the scene. Suddenly, my feed wasn’t filled with glossy beach pics and perfect matcha pours anymore. It felt like 2013 again; only […]

Why the “Demure” Trend Isn’t A Tradwife Redux: It's Inherent Queerness

Why the “Demure” Trend Isn’t A Tradwife Redux: It's Inherent Queerness

Echoes of TikTok’s “Very demure, very mindful,” trend took over the internet so fast that I fear many people missed the joke. August 2 will forever go down in history as the day TikToker Jools Lebron (@joolieannie) posted a video titled “How to be demure at work” about her now-famous approach to life. “See how […]

The Highs And Lows Of Following TikTok Beauty Trends

The Highs And Lows Of Following TikTok Beauty Trends

Do you remember the last time you saw a beauty trend and you were like “should I try that?” I know what you’re thinking: “ most predictable intro ever,” right? Well, here’s the thing: I actually try the beauty trend. Call it FOMO or the inability to be a free-thinker, but I would be a […]