Something's Rotten in the House of Drew: Justin Bieber's Starting a Cult

Bieber's new fashion line screams of ripped off Yeezy, POW uniforms, and the lost innocence of 2010's "Baby" fans.

Justin Bieber is finally embracing his full potential.

On Tuesday, the singer's much-awaited clothing line, Drew House, debuted online. The apparel exacerbates the same slouchy, oversized look as Kanye's Yeezy line, but its mental asylum color scheme suggests that Bieber is evolving his cult following into an actual cult. Officially trademarked as the House of Drew, the brand is swathed in beige, corduroy, and Bieber's signature deranged smiley face logo bearing his middle name. The 24-year-old has created a fashion line that screams of ripped off Yeezy, POW uniforms, and the lost innocence of 2010's "Baby" fans.

But Drew House's inflated price points confirm that mega-success in the music industry qualifies anyone to market their bad taste as high fashion. Starting at $48 for a T-shirt and sliding up to $148 for plain corduroy pants, the brand's website captures its commitment to the comedy bit called fashion. Its About Us section reads, "Drew House is a place where you can be yourself. Blah blah blah blahsdbksjdfhl. Wear like you don't care. Come chill. K. Bye."

Some fans felt duped after looking forward to the full line's release since last month's preview, which featured a simple pair of slippers donning the branded emoji, that cost only $4.99. The company's marketing campaign seems hellbent on swaddling gangs of dead-eyed, unsmiling Beliebers (who have yet to find their purpose like the movement promised in 2010) in colors of prison-beige and one possessed doodle.

But aside from all that, the most irksome aspect of Bieber's clothing line is the lack of originality. Anyone who's ever shuffled into Walmart at 1 AM, sockless and in sleepwear, has borne a striking resemblance to one of Bieber's models. Come to think of it, so does Walmart's mascot:

So does the symbol of a fictional murderer in Alan Moore's Watchmen:

So does the symbol of real-life murderers from The Smiley Face Killers:

It's confirmed. Something's rotten in the House of Drew.

Meg Hanson is a Brooklyn-based writer, teacher and jaywalker. Find Meg at her website and on Twitter @megsoyung.

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WATCH! Dog Crashes Car Into Walmart

Who let the dogs out?

Dog crashes car into Walmart;

Walmart shoppers and employees got a bit of a surprise Friday afternoon when a car crashed into the front of the store in Wayne, West Virginia.

An elderly woman had arrived at the store to do some shopping but obviously couldn't take her dogs in with her. So she decided to leave her two dogs in the car with the engine running to keep them cool.

Yes you read that right. WITH THE ENGINE RUNNING.

At some point, the dogs got pissed off waiting and started moving around in their impatience. They got into the front seats and managed to knock the car out of gear, sending it rolling right into the front of the store!


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One employee had to make a quick leap out of the way and anxious shoppers rushed over the the vehicle to check the driver was ok. They got the shock of their lives when they saw that the culprits were in fact two dogs—one in the driver's seat and one in the passenger's!

One of the mutts then managed to open the window of the vehicle and jump out (he was later arrested for leaving the scene of an accident), but luckily neither of the hounds, nor any humans were injured.

The building and the car had minimal damage and the owner drover home with her pooches after speaking to the police deputy who responded to the scene. No police report was filed.

A local told WSAZ;

"I didn't know dogs could drive. Dogs can be your best friend, and in this situation they can be your enemy too."