Some things in life are essential, but that doesn't mean that they have to be generic. Adding a little quality to your everyday products can make a world of difference, and what deserves a touch of opulence more than your clothes? Ditch the generic laundry brands, and start treating yourself to a game-changing detergent that's worthy of your wardrobe. Frey is a line of products designed to change the way you think about doing laundry. They have everything from laundry detergent and stain remover sprays, to wrinkle decreasers and fabric conditioner. More importantly: the sophisticated packaging and intoxicating scent actually make you want to do laundry. 1,500 5 star reviews can't be wrong, here's why you need to step up the way you wash your clothes and shake up your laundry game with Frey.

It's free of all the generic-brand bad chemicals, like parabens, OBA's, FBA's and sulfates that can irritate your skin and weaken the fabric, leaving your clothes looking and feeling worn.

Its smells fantastic. Seriously, it's like an autumnal forest and a bottle of designer cologne had a baby. Plus it's got a sexy, sleek black bottle and convenient pump top.

It's cheaper than leading store bought detergents can be up to $0.93 per load. Frey cost's just $0.40 per load.

Frey is good for the environment, too. It's made with biodegradable, natural ingredients, and since it's so concentrated, there's less waste. For every order placed, Frey plants a tree.

If you're new to taking care of your clothes with higher quality detergent, Frey has a quiz to help you find out what products are right for you based on what kinds of clothes (and how often) you're washing.

Who knew doing laundry could be so good!? Plus, Frey also has a convenient sample option, so you can try it out for only $1! Look good, smell good, and feel good in your clothes by being a little more deliberate about choosing your laundry products.

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I Never Thought Laundry Detergent Mattered Until I Tried FREY

This Laundry Detergent Smells So Nice You Won't Need To Waste Money On Cologne

My daily wardrobe used to consist of sweatpants, t-shirts, and sneakers--basically anything that I could wear to the gym or throw on as soon as I rolled out of bed. But as I've gotten older, that's changed. Whether it's a friend's wedding, a formal work event, or some rooftop happy hour, my old wardrobe just wasn't cutting it, so in the past few years, I've started paying more attention to what I wear. That means developing a personal style, and for better or worse, spending more money or time on nicer clothes.

Now that I've upgraded my wardrobe, the way I think about laundry has changed. I used to throw everything into the wash at the same time, never think about heat settings, and buy the cheapest detergent I saw at the supermarket. But I started noticing that my new clothes were getting faded and worn down in the wash, so I began looking into whether there were better options out there than the bright blue goo or pods. Digging around on Instagram to see what other men of style used, I noticed a lot of people talking about Frey detergent. Its sleek look captured my attention right away. The bottle is a sophisticated black design with a pump, so it looks like a high-end product even though it's cheaper per load than the big name brands. It's apparently also vegan, cruelty-free, and made with biodegradable ingredients that put less strain on the environment. Since it's free of harsh chemicals like sulfates, so it's better for your clothes and your skin. I mean, think about it: your skin is constantly in contact with whatever mystery chemicals are in your detergent, that can have a huge effect on your body. That was enough to sell me.

An array of Frey products are lined up on a wooden table

I ordered the complete package from Frey which comes with detergent, fabric conditioner, and dryer sheets. The first time I used Frey, what blew me away was the scent. It's hard to capture in words, but it's sophisticated, almost like a cologne, made with natural scents like cedarwood, oakmoss, citrus, and amber. Honestly, it made me feel on top of my game, the same way I do when I get a new beard oil. The scent is pretty subtle but I liked it so much I went ahead and ordered their scent enhancing spray as well.

The nice smell alone was enough to convince me to keep using Frey, but the products also worked wonders on the look and feel of my clothes. I noticed my clothes kept their shape and color better than before, yet were still soft. Plus, one bottle lasted me what seemed like forever. Because it's more concentrated, you only have to use a few pumps as opposed to a whole cup or multiple pricey pods.

OK, it's still laundry. But with Frey, it feels a little less like a chore and more a part of helping build my aesthetic as I continue to develop a sense of style. I recommend it to all of my friends since it costs less than the big name brands, there's really nothing to lose.

HidePosts

I Never Thought Laundry Detergent Mattered Until I Tried FREY

This Laundry Detergent Smells So Nice You Won't Need To Waste Money On Cologne

My daily wardrobe used to consist of sweatpants, t-shirts, and sneakers--basically anything that I could wear to the gym or throw on as soon as I rolled out of bed. But as I've gotten older, that's changed. Whether it's a friend's wedding, a formal work event, or some rooftop happy hour, my old wardrobe just wasn't cutting it, so in the past few years, I've started paying more attention to what I wear. That means developing a personal style, and for better or worse, spending more money or time on nicer clothes.

Now that I've upgraded my wardrobe, the way I think about laundry has changed. I used to throw everything into the wash at the same time, never think about heat settings, and buy the cheapest detergent I saw at the supermarket. But I started noticing that my new clothes were getting faded and worn down in the wash, so I began looking into whether there were better options out there than the bright blue goo or pods. Digging around on Instagram to see what other men of style used, I noticed a lot of people talking about Frey detergent. Its sleek look captured my attention right away. The bottle is a sophisticated black design with a pump, so it looks like a high-end product even though it's cheaper per load than the big name brands. It's apparently also vegan, cruelty-free, and made with biodegradable ingredients that put less strain on the environment. Since it's free of harsh chemicals like sulfates, so it's better for your clothes and your skin. I mean, think about it: your skin is constantly in contact with whatever mystery chemicals are in your detergent, that can have a huge effect on your body. That was enough to sell me.

An array of Frey products are lined up on a wooden table

I ordered the complete package from Frey which comes with detergent, fabric conditioner, and dryer sheets. The first time I used Frey, what blew me away was the scent. It's hard to capture in words, but it's sophisticated, almost like a cologne, made with natural scents like cedarwood, oakmoss, citrus, and amber. Honestly, it made me feel on top of my game, the same way I do when I get a new beard oil. The scent is pretty subtle but I liked it so much I went ahead and ordered their scent enhancing spray as well.

The nice smell alone was enough to convince me to keep using Frey, but the products also worked wonders on the look and feel of my clothes. I noticed my clothes kept their shape and color better than before, yet were still soft. Plus, one bottle lasted me what seemed like forever. Because it's more concentrated, you only have to use a few pumps as opposed to a whole cup or multiple pricey pods.

OK, it's still laundry. But with Frey, it feels a little less like a chore and more a part of helping build my aesthetic as I continue to develop a sense of style. I recommend it to all of my friends since it costs less than the big name brands, there's really nothing to lose.

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Here's How People Are Describing The Laundry Detergent Replacing Cologne

I Never Thought Laundry Detergent Mattered Until I Tried FREY

Some people find laundry soothing. For the rest of us, it's just a necessary chore and the only thing that makes it worth it is the feeling of slipping into crisp, clean clothes and linens that smell just as good as they feel.

Until now, our dirty clothes have been limited to the same old, flowery smell found in literally every bottle of laundry detergent. Not anymore. Frey, a vegan and cruelty-free detergent, is completely changing the game. At 40 loads per 16 ounces, not only is it cheaper than those other generic, store-bought brands but uses biodegradable materials that are safe for you and the environment. Unlike other scented detergents, it's free of harsh chemicals and sulfates. While that's probably enough to make you swoon, what will make Frey your new go-to is its one-of-a-kind scent that's made of natural fragrances like eucalyptus, geranium, and cedarwood. It's not what you're used to and since it's so hard to put into words just how amazing the scent is, people have come up with some pretty creative ways to describe it.

Don't take our word for it. Here's why real people have revamped the way they do laundry.

"The smell of an understanding boyfriend"

"Imagine if someone mixed the smell of an understanding boyfriend, alpine lakes, and a burning fireplace into a bottle of laundry detergent. That's the smell of FREY."- Ally B.

"I've heard you smell like Pangean forests"

"Everywhere I go, my friends and colleagues' wives and girlfriends are talking about how nice I smell...then their friends break the ice uttering, 'Sorry, but I've heard you smell like Pangean forests,' as they sniff around my shoulders. I have no reason to wear cologne ever again." - Jerry C.

a box of frey surrounded by smoke

"I get a lot of compliments about the scent"

"I'm not big on scented laundry detergent because most brands I buy in the store wreak havoc on my sensitive skin. It's difficult to find a detergent that I'm not allergic to, but I thought I'd give this a try. I'm glad I did because not only does it smell great (not all flowery like most scents), but I have had no issues at all with an allergic reaction. The scent also lasts a long time and I get a lot of compliments about the scent. Thanks, Frey. I found my go-to laundry detergent! " - Dalyn C.

"I don't think I'll use another detergent ever again"

"If a nomad lumberjack wizard rescued you from a logging accident in an enchanted oak forest - that's the smell of Frey... I don't think I'll use another detergent ever again." - Jake S.

"Woodsy and it lasts"

Woodsy and it lasts! Amazing job getting the musty smell out of my husband's old t-shirts that he won't throw away. Smells great!" - Amy D.

"My bed smells amazing"

"I work night shifts, so I have a love/hate relationship with my bed. I have had insomnia for years. I bought FREY literally because of the "nomad wizard" customer review. It is beyond all that. I absolutely love this. My bed smells amazing and I have had the best sleep I have had in years. Absolutely hooked!" - Sam S.

Frey can help you transform the way you do laundry. If you're ready to switch up the look, feel and smell of your clothes and linens (and get non-stop compliments in the process), then start stocking up on Frey.

SPONSORED

Here's How People Are Describing The Laundry Detergent Replacing Cologne

I Never Thought Laundry Detergent Mattered Until I Tried FREY

Some people find laundry soothing. For the rest of us, it's just a necessary chore and the only thing that makes it worth it is the feeling of slipping into crisp, clean clothes and linens that smell just as good as they feel. Until now, our dirty clothes have been limited to the same old, flowery smell found in literally every bottle of laundry detergent. Not anymore. Frey, a vegan and cruelty-free detergent, is completely changing the game. At 50 loads per 16 ounces, not only is it cheaper than those other generic, store-bought brands but uses biodegradable materials that are safe for you and the environment. Frey recommends products to you after you take a short quiz, and the plan is completely customizable, so you can pick and choose whatever products you want to try. With Frey, it's all about quality- not quantity. The formulas are super concentrated, meaning you'll use a lot less product and still get cleaner clothes.

Unlike other scented detergents, it's free of harsh chemicals and sulfates. While that's probably enough to make you swoon, what will makeFreyyour new go-to is its one-of-a-kind scent that's made of natural fragrances like eucalyptus, geranium, and cedarwood. It's not what you're used to and since it's so hard to put into words just how amazing the scent is, people have come up with some pretty creative ways to describe it.

Don't take our word for it. Here's why real people have revamped the way they do laundry."The smell of an understanding boyfriend"

"Imagine if someone mixed the smell of an understanding boyfriend, alpine lakes, and a burning fireplace into a bottle of laundry detergent. That's the smell of FREY."- Ally B.

"I've heard you smell like Pangean forests"

"Everywhere I go, my friends and colleagues' wives and girlfriends are talking about how nice I smell...then their friends break the ice uttering, 'Sorry, but I've heard you smell like Pangean forests,' as they sniff around my shoulders. I have no reason to wear cologne ever again." - Jerry C.

"I get a lot of compliments about the scent"

"I'm not big on scented laundry detergent because most brands I buy in the store wreak havoc on my sensitive skin. It's difficult to find a detergent that I'm not allergic to, but I thought I'd give this a try. I'm glad I did because not only does it smell great (not all flowery like most scents), but I have had no issues at all with an allergic reaction. The scent also lasts a long time and I get a lot of compliments about the scent. Thanks, Frey. I found my go-to laundry detergent! " - Dalyn C.

"I don't think I'll use another detergent ever again"

"If a nomad lumberjack wizard rescued you from a logging accident in an enchanted oak forest - that's the smell of Frey... I don't think I'll use another detergent ever again." - Jake S.

"Woodsy and it lasts"

Woodsy and it lasts! Amazing job getting the musty smell out of my husband's old t-shirts that he won't throw away. Smells great! - Amy D.

"My bed smells amazing"

"I work night shifts, so I have a love/hate relationship with my bed. I have had insomnia for years. I bought FREY literally because of the "nomad wizard" customer review. It is beyond all that. I absolutely love this. My bed smells amazing and I have had the best sleep I have had in years. Absolutely hooked! - Sam S.

Frey can help you transform the way you do laundry. If you're ready to switch up the look, feel and smell of your clothes and linens (and get non-stop compliments in the process), then start stocking up on Frey.