MUSIC

Why Is Wilder Woods Hiding His Identity?

What famous face lies behind the carefully placed hand.

Photo by Jacek Dylag on Unsplash

Wilder Woods has only released two songs, "Sure Ain't" and "Someday Soon," both of which have made their way onto multiple major playlists like "Morning Coffee Acoustic," "Alternative Nation," and "New Music Friday" — difficult feats for a brand new artist.

Introducing Wilder Woods

Considering the relatively few plays the songs have received thus far (about 100,000 cumulatively) it's clear this musician has some pretty serious industry firepower behind him (he's signed to Atlantic records). But the hype is for good reason — both songs are well written, tightly produced, and undeniably catchy. They incorporate R&B and soul influences while still capturing the dynamic movement of folk-pop. Most notably, Wilder Woods' vocals are jaw-dropping, he effortlessly and powerfully skates across scales, evoking goosebumps through his growling belts and soft falsetto. But that's not what makes Wilder Woods so interesting.

Most artists who are signed to a major label like Atlantic records have years of content under their belts before they're even considered — content that is searchable online. But not Wilder Woods. There are no YouTube videos, all his social media pages are brand new, and you can't even find so much as his real name or hometown. Even stranger, the artist's face is hidden not only on the album art, but in the PR video released to promote his new songs, and in his social media.

Introducing Wilder Woodsyoutu.be

In fact, no matter how hard you search, there is not a single picture or video available of Wilder Woods in which his face is visible, and this simply can't be a coincidence. All that can be pieced together is that the singer is a tall, white man with slicked back dirty blonde hair and a taste for a well-tailored suit. This leads us to believe that perhaps we already know Wilder Woods, and his PR team has decided to wait to reveal his identity.

If you go to the artist's page on Shorefire Media, his new music is described as, "Simultaneously vulnerable and self-assured, the songs reflect a rich well of experience and a bold new artistic leap, pairing intimate, introspective lyricism with effortless swagger and monster hooks." Plus, the press release ends with the vague but tantalizing promise that "More information and music from Wilder Woods will be revealed soon and an album is planned for release on Atlantic Records later this year." It's clear that the face behind the hand is one that we're expected to recognize and find consequential when finally revealed.

So, we made it our mission to uncover the identity of Wilder Woods. After a day of side by side song comparisons and analyzing the hands and ears of various fair-haired male artists, we have several theories.

Our first thought was that the mystery singer is Billie Eilish's brother, FINNEAS, who already has a semi-successful solo career. He has the right coloring, the right notoriety, and a voice that, with a little production magic, could make a decent match to that of Wilder Woods.

But as we listened further, several things came to mind. First, when would FINNEAS have had the time to launch a new solo project in the midst of recording and producing his sister's mega-hit album WHEN WE ALL FALL ASLEEP, WHERE DO WE GO? Not only that, but why would he abandon his solo career just to launch another solo career under a different name with an only slightly different musical style? Perhaps most conclusively, after extensive listening, we just don't think FINNEAS has the vocal talent the singer behind Wilder Woods possesses. We aren't ruling it out, but we will proceed to other theories.

Next, we considered that Wilder Woods was quoted saying, "This music represents something totally fresh and new for me," meaning that whatever he sang before is significantly different than the two new singles. With the distinctive, gravelly mystery voice in mind, we next turned our attention to Icelandic band KALEO. Jökull Júlíusson, the band's lead singer, has a similarly exceptional and rasping voice, and with a new haircut and a style makeover, the match was a possibility. Plus, going from a band to a solo project would make more sense than FINNEAS jumping from solo project to solo project. Still, something didn't seem quite right.

Scouring the Wilder Woods Facebook page, we soon found an interesting comment from a fan: "Well played, Wilder Woods. You can hide your face but you can't hide that voice! Amazing songs so far, can't wait to hear some more from you... 🐻" The enigmatic bear emoji led us to briefly believe that the mystery artist could be the lead singer of Bear Den, Andrew Davie. But listening to the two artist's songs side by side, the voices just didn't quite match. Which, in a last-ditch effort, led us to search the highly intelligent phrase "bear singer?" on Google, which, at last, led us to Bear Rinehart, the lead singer of NEEDTOBREATHE.

Finally, our most solid ID yet.

Even more striking than the physical similarities are the similarities between the vocal stylings, which when finally compared, made the mystery seem obvious all along.

Now that we're fairly certain of the identity of this talented new musical act, we're left with questions: is NEEDTOBREATHE breaking up? Why wouldn't they capitalize on Bear Rinehart's fame to promote his new project? Is his team planning a big reveal? Why is he striking out on his own?

These questions remain unanswered for now, but we hope all will soon come to light when Wilder Woods' album is released later this year. In a statement about the music, possibly-Rinehart alluded to his dual identity, saying, "There are two distinct sides to this music," he says. "There's the Wilder side, which is all about love and flirtation and desire; and the Woods side, which is more serious and reflective. We all contain multitudes, and you have to recognize and honor all the different parts of yourself if you ever want to feel whole." Perhaps, this new musical venture is intended as a way for Rinehart to simply honor a different part of himself.


Brooke Ivey Johnsonis a Brooklyn based writer, playwright, and human woman. To read more of her work visit her blog or follow her twitter @BrookeIJohnson.


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Billie Eilish's sophomore LP, When We All Fall Asleep, Where Do We Go? is significantly darker than anything she's released before. Even "idontwannabeyouanymore," the most serious track on her debut "dont smile at me," was an indictment of damaging beauty standards.

Her music has always been melancholy, pulled from whatever spring of velvety, neon-saturated darkness that Lana Del Rey and Lorde first drew from. But When We All Fall Asleep, Where Do We Go? dives deeper. It stares into the far reaches of the subconscious, and somewhere along the way, it moves into the realm of explicit suicidal ideation, raising the question—should we be concerned about Billie Eilish? And what do we do with music that isn't just sad, but sounds like a genuine cry for help?

Although lyrics like "I want you to worry about me" and "call my friends and tell them that I'll miss them / but I'm not sorry" express new levels of desperation, Eilish has long been open about her struggles with mental illness. She told Zane Lowe on Apple Music's Beats 1 that depression had "controlled everything in [her] life," adding that "I've always been a melancholy person… I feel like there are some people that neutrally they're happy." When We All Fall Asleep, Where Do We Go? doesn't shy from this at all, visually and lyrically. Despite a few exhilarating tracks like "you should see me in a crown" (accompanied by one of the most magnificently creepy pop music videos in recent memory), it's mostly about depression, heartache, and death.

Billie Eilish - you should see me in a crown (official video by Takashi Murakami) - Teaserwww.youtube.com

Eilish is no stranger to death, and it's clearly not a joke to her. She publicly mourned the passing of her friend XXXTentancion, who was shot in June, and by the sound of it he's not the only one; songs like "bury a friend" and "ilomilo" excavate these painful experiences.

But "bury a friend" and especially "listen before i go" both veer into explicit ideation at points; the latter is a veritable suicide note. It sounds like giving up, like a last call at the end of the night when plans have already been made. And that's where it goes too far.

Obviously, Billie Eilish not the first musician to write and speak out about these themes. Everyone from Billie Holliday to Elliot Smith has detailed the intricacies of their struggles in the public eye, and the media has been glamorizing the trope of the troubled young star since time immemorial. A new generation of emo-rappers, from Lil Peep to Lil Uzi Vert, has also brought raw, unfiltered honesty about mental illness into the mainstream.

Since extreme emotion is a shared aspect of the human experience, it's no surprise that these themes are so pervasive. Ours is a strange world—and especially for those growing up with unlimited access to the Internet, faced with pending environmental catastrophe and ever-more-insidious pressures from a voracious media-industrial complex, it's not an easy place to be. So all this definitely is not meant to criticize Eilish and her peers for feeling these things and for creating sad, furious, disconcerting art.

This also isn't a damnation of sad music. Sad songs and other forms of public honesty about mental illness can do a lot of important, often subversive work; they can interrupt the media's simulacrum of false happiness or function as catalysts for discussions about mental health. Those conversations are vitally important, especially in light of the fact that many reports say there's a higher level of depression and anxiety in teens than ever before, and when one in five adults struggles with a mental illness.

But there's a difference between being honest about mental health, and creating work that threatens actual self-harm and could be potentially triggering, especially for vulnerable fans who view artists as cult leaders who they'll follow, quite literally, to the end. Billie Eilish's new music goes too far because—coupled with her too-cool-for-you ethos and pending superstardom—she not only glamorizes mental illness; she glamorizes suicide, packages it up in a bundle of synths and bass and sells it for $200 a ticket.

So what are we as listeners to do with music that's explicitly suicidal? In truth, there's not much we can do except trust that Eilish has a solid support system. She's in a band with her brother, and a whole bunch of people had to be involved in creating her album; hopefully, someone is taking steps to get her the help she needs. Of course, often with things like depression, even if you're close to the person, there's not too much you can do aside from validating their feelings and encouraging them to seek professional support. And even with professional help, there's no easy solution for mental illness, no neat way to sew it up; it's a monster that ebbs and flows, changing shape and requiring individualized treatment and attention.

This is most definitely not meant to criticize Eilish for speaking out, or to say that should just try yoga and get better. In fact, she's truly brave for speaking out so candidly about her feelings, for continuing to create and for staring fearlessly into the eyes of her demons.

But part of the issue here is that Eilish's music is so flat-out beautiful, her persona so magnetic. She's a bona fide star, with a huge amount of power that's sure to only grow with this release. In light of the huge amount of sway she holds over deeply impressionable kids across the globe, she now has a responsibility—or at least a tremendous opportunity—to speak out and share messages of support, to promise that it's okay to feel and struggle and that healing is possible, to inspire others not to give up, no matter how much pain they're in.

Billie Eilish - when the party's overwww.youtube.com

After all, there are ways to talk about depression and mental illness without glorifying and aestheticizing them. Lana Del Rey has long been the poster girl for the "sad girl" trope, which came to a head when she received blowback from Francis Bean Cobain after telling an interviewer that she "wished she was dead already." Since then, Del Rey has released a hopeful Trump protest album followed by the empowering "Mariner's Apartment Complex." This shift in her approach, though slight, is significant because it moves away from the passivity that made her earlier work so dangerously seductive. And Julien Baker, who makes some of the saddest music around, is stunningly hopeful and inspiring in interviews and online, constantly spreading messages about faith, community, and recovery. Other artists like Selena Gomez and Lady Gaga have been explicit and honest about their mental health struggles, but equally explicit about their healing journeys.

Lana Del Rey - Mariners Apartment Complexwww.youtube.com


Julien Baker - "Appointments" (Official Video)www.youtube.com

Eilish is also 17, significantly younger than any of the aforementioned artists, so she can be forgiven for not channeling her pain into some kind of larger force. It may be a good sign that she's coming to terms with her emotions early, that she's sharing them and learning how to deal with them. Often depression and mental illness stem from an inability to process deep-rooted trauma, so allowing oneself to traverse the depths of the subconscious mind and unearth repressed memories can be incredibly beneficial.

But for people as uniquely powerful and culturally influential as Eilish and her team—and for anyone interested in addressing and subverting the reasons mental illness is becoming an epidemic—simply being honest about mental illness isn't enough, especially in terms of serious suicidal ideation. Stopping the stigma should be a beginning point, the launching pad for structural changes and new ways of understanding and treating real mental health issues, not an end in itself. We should be talking about recovery, about how it is possible to live a full life while suffering from mental illness. We should be talking about how there are always options and pathways through places of darkness, and how it's definitely not beautiful or somehow more authentic and honest to give up hope.

If you or a friend are experiencing thoughts of suicide, call 1-800-273-8255 or visit afsp.org to learn more.


Eden Arielle Gordon is a writer and musician from New York. Follow her on Twitter @edenarielmusic.


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