Most commercials only want your money. These want your sanity.
In the world of advertising, grabbing the viewer's attention is key.
Sure, you could just list off the benefits of whatever you're selling in a straightforward manner, but is that going to leave an impression?
You want your audience to take notice. You want to keep them thinking about your ad for days and weeks afterward — to infect their brains with a little consumerist parasite that reminds them to cough up their money in pursuit of a false sense of fulfillment. So anything you can do to make your ad stand out from the crowd is a good thing, right?
Well, maybe not anything... Sometimes commercials try so hard to achieve that memorable or viral effect that they veer into strange and disturbing territory. They stop being little tributes to capitalism and become vivid flashes of madness.
These 11 ads took that attention-grabbing ethos to strange and upsetting new heights. Maybe they were hoping for the kind of quirky virality that Old Spice has made iconic. What they got instead was...
Little Baby's Ice Cream - "This is a Special Time"
In 2011 Little Baby's Ice Cream launched in Philadelphia selling small batches of specialty ice cream. In 2012 they decided to announce themselves to the world with an advertisement featuring a humanoid creature made of glutinous white "ice cream," using a spoon to eat the contents of its own head.
The ad became the first in a series of surreal and disturbing art films by Doug Garth Williams, all designed to form a permanent association between ice cream and nightmares. Because apparently, "ice cream is a feeling" (of overwhelming dread).
The campaign was apparently so popular that the founder was able to branch out with a pizza restaurant called Pizza Brain -- which predictably became embroiled in the Pizzagate conspiracy theory. While Little Baby's Ice Cream has since closed all its locations, the bizarre commercials are still available on the official Little Baby's Ice Cream YouTube channel.
Now go buy stuff.
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