The pop quartet’s fourth album is catchy and epic pop musicin all the best ways
5 Seconds of Summer have never been subtle.
From their pop-punk early days to now, they've always had a ferocious appetite for anthemic love songs. "What a blessing to feel your love," the band calls out in epic choral harmonies on "Red Desert," the first track off the band's fourth album C A L M–which is anything but, by the way.
But the quartet really do make excellent pop songs. The Post-Grunge intro on "No Shame" feels nostalgic, while the bold-faced chorus is as bombastic and rambunctious as the 5sos of yore. "Easier" was one of the most slept on pop hits of the decade, and "Old Me" thematically sounds cheesy, but in execution it's a reflective and vulnerable coming-of-age song.
5 Seconds of Summer - No Shame (Official Video) www.youtube.com
Other moments shine just as brightly. "Wildflower" gives Harry Style's "Sunflower Vol. 6" a run for its money, and Luke Hemming's crisp vocal flourishes showcase a prolific talent for pop melodies in refreshing moments like "Not in the Same Way," and "High."
While C A L M's sleek production may only be heard for a cycle or two in malls and dentist waiting rooms, everyone hearing it will undoubtedly be nodding along.
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If a brand can back positive social change through financially beneficial PR, that's still a positive.
Corporations have one interest and one interest only: profit.
No matter how much you love a nostalgic toy brand from your childhood or a fast food chain's Twitter account, it's worth remembering that their primary goal is always to get you to buy their product. Brands are not your friends, and it's naive to think that they ever "do the right thing" out of some higher sense of justice beyond their bottom line.
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The song is loud and braggadocios, and as police assault innocent protestors across the country, YG once again says what's exactly on our mind.
As protests swell across the country demanding an end to police brutality and justice for the murder of George Floyd, YG once again releases a protest song in line with the current political climate.
YG - FTP (Official Audio) www.youtube.com