Let these distilled doses of 1990s advertising take you back to a simpler time, when pizza came on a bagel and hair came in a can.
The field of advertising is designed to plant its simple ideas deep inside your subconscious.
As a result, your brain is overflowing with jingles, images, and snippets of commercial dialogue that you absorbed like a sponge through the hundreds of hours of TV you watched in your childhood.
While this has probably crowded out useful knowledge and skills like your CPR training, or the name of that cousin you see every few years, it does have the bonus of tapping straight into nostalgia. Short of the smell of your childhood home, there is probably nothing better than an old commercial to transport you back in time, away from the horrors and crises of the present.
With that in mind, let's not waste any more time on the intro—because you really need this right now.
Chia Pets are the perfect embodiment of American ingenuity. Got a bunch of cheap ceramic and some seeds no one wants? Throw 'em together and call it a pet! Someone will buy it.
And someone clearly did, because commercials for Chia Pets were ubiquitous throughout the 1990s. They were always promoted as a "perfect gift," which makes sense, because it's hard to imagine someone buying one for themselves. The fact that chia seeds and greens are edible is never mentioned. You're just supposed to grow a little green afro on a ceramic head, and pretend it's your "pet."
The fact that the thumbnail is an excited grandmother presenting a Chia Pet to her grandson—who is doing his best to feign a smile—really says it all.
Now don't you feel like a kid again? And don't you want to buy all that stuff?
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