Let’s talk about the billion-dollar deal no one saw coming — and the shadows it may cast upon the Skincare & Sad Boi marriage.

Hailey Bieber just pulled off one of the most jaw-dropping beauty exits in recent memory, selling her skincare line Rhode to e.l.f. Beauty for a staggering $1 billion. Yes, billion with a B. Not bad for a brand that launched in 2022 and hit $212 million in net sales last year. Hailey will stay on as Chief Creative Officer and Head of Innovation under e.l.f. Beauty — but what a victory lap. She’s officially a mogul.

But while Hailey’s star power is rising (and cashing out), the Justin rumors are getting louder — and sadder.

Let’s start with the glow: Rhode was never just about moisturizer. It was a sleek Gen Z pink dream with a carefully curated Instagram aesthetic, a sold-out peptide lip treatment, and Hailey’s porcelain skin front and center. It wasn’t just Hailey selling Rhode — it was Hailey and Justin. Her six-year marriage to one of the world’s most famous pop stars supercharged the brand’s visibility, with fans hanging onto every couple selfie and skincare routine video.

Behind the scenes, though? Yikes.

According to a Daily Beast bombshell, Justin and Hailey may be dealing with money woes — and not just the kind that come with a couch that costs $20K. A recent documentary claim suggests the Biebers are, brace yourself, broke. WHAT?!? While Hailey’s $1B e.l.f. Beauty payday tells one story, insiders allege the couple has been quietly offloading real estate and tightening expenses. Justin, whose net worth has been estimated at over $285 million, has reportedly struggled with mental health issues in recent years, which have significantly impacted his ability to tour and release new music.

Fans have been speculating for months. Why did Justin suddenly pull back from public life? Why the eerie silence from such a fantastic American popstar? And why does Hailey — usually glued to his side — seem to be stepping into the spotlight alone?

Now we’re starting to connect the dots. Justin’s well-documented battles with depression and anxiety have left him vulnerable. Some sources suggest that Hailey’s business success is a needed financial cushion. Though “broke” could be a stretch (the Biebers still have multiple homes and luxury cars), Hollywood-broke hits differently — and touring is where the real money lives for Justin.

So what does this billion-dollar deal really mean?

Well, for Hailey, it’s validation. She’s more than a famous last name or a celebrity wife — she’s now officially a beauty mogul. For e.l.f. Beauty, it’s a goldmine: Rhode’s fanbase is young, loyal, and buying. 

But for Justin? The headlines must sting a little. 

While he battles internal demons, his wife is swimming in moolah. Some fans suspect the deal reflects a serious power shift in their relationship.

Publicly, they’re still presenting a united front. Hailey thanked her fans and the Rhode team with her signature optimism, saying she was thrilled to bring “Rhode to more spaces, places, and faces globally.” Justin, meanwhile, posted a congratulatory message that felt… a tad forced.

Because let’s be real: being Mister Rhode doesn’t feel so great when your own career’s on pause and people are whispering about your bank account.

Still, we’re rooting for them — kind of. Hailey’s billion-dollar boss era is undeniable, and Justin’s talent hasn’t gone anywhere. But behind the matching tattoos and dewy selfies, the Biebers might be living very different versions of “success” right now.