Film News

Buy Props from Your Favorite A24 Films For Charity

The entertainment company is auctioning props from Midsommar, Uncut Gems, and more for NYC charities in the wake of the virus.

As far as entertainment companies go, A24 Films is arguably one of the coolest.

Besides a remarkable track record for distributing some of the most hair-raising, heartbreaking, and flat-out terrifying films of the past five years, A24 has become known for bolstering and giving unprecedented creative freedom to rising directors, like Ari Aster of Hereditary and Midsommar fame as well as Greta Gerwig of Lady Bird. They've also got their marketing strategy down to a T, drawing the sort of cult fanbase and loyalty that mirror those of successful indie record labels. And now, in the wake of the worldwide health crisis, A24 is flexing their philanthropy muscles, too, selling items from their films for the good of New York City charities.

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Culture Feature

I Gave Myself the Life I Deserve in "The Sims 4" Because Real Life Is Terrible

Constructing my pixelated alter-ego is the most productive thing I've done in four months.

Today, I'm introducing the world to my Sim alter-ego. She's really going places, unlike my actual self, who's hardly moved in months.

Although I've never identified with the title of "gamer," simulation video games have held a special place in my heart for almost as long as I can remember. Back when I was way too young to know what the word "WooHoo" euphemized, my older cousin showed me The Sims on his computer—the original, horrifically low-res version that came out in 2000—and very patiently taught me the basics of building a house in the world's most famous simulation game to date. Little did anyone know that I'd be hooked for life.

But The Sims didn't return to me until a few years later; in the meantime, I built theme parks in Roller Coaster Tycoon, trained labrador retrievers in Nintendogs, and pestered my friend's brother to let us play Mario Kart and Tony Hawk Pro Skater on his Nintendo 64. At some point, when my parents deemed me old enough, they bought me The Sims 2. I likely killed half my brain cells during my innumerable hours of playing it.

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Film Features

How A24 is Saving Movies

How the Small Distribution Company is Giving a Much Needed Voice to First-Time Directors

a24films.com

My first proper date with my first ever girlfriend was to see Spring Breakers, the weirdest movie granted a wide theatrical release in 2013.

Directed by the mostly-underground Harmony Korrine, the film became notorious for James Franco's performance as Alien, an off-beat, very colorful gangster with a head covered in dreadlocks and an accent somewhere between a Tallahassee truck driver and Marcellus Wallace. I saw that movie in theatres. I didn't know it at the time, but the A24 Productions logo that kickstarted the experience would go on to become one of the most important symbols you could pin to a movie in the 2010's. It's since become a mark of excellence. Now, in 2020, you see a movie distributed by A24, and you know one thing: that movie will certainly be awesome, but might even be visionary, too. A24 is very quietly saving movies, and they're doing it by going against the most time-held and obvious of box office rules: They invest in uncertainties.

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