Pop at its most saccharine.
Selena Gomez and Blackpink just released their first collaborative single, "Ice Cream."
Both the former Disney star and the K-pop girl group are juggernauts in their own right, and the single came complete with ample buzz and an ambitious marketing campaign. To promote the single, Gomez purchased shares in the company Serendipity and launched her own ice cream flavor called "Cookies & Cream Remix."
BTS ARMY made sure the new single broke records—whether it was the group's best song or not.
In April of last year, sensational K-pop girl band Blackpink broke a major YouTube record with the premiere of their music video for "Kill This Love."
The video garnered nearly 57 million views in its first 24 hours, narrowly edging out the record Ariana Grande had set several months earlier with her cringeworthy ex-smearing anthem "Thank U, Next."
But less than a week later, Blackpink's record was thoroughly smashed by the slightly more sensational K-pop boy band BTS with the video for their single "Boy With Love," featuring Halsey. The record that had taken more than 14 years of YouTube's slow, incremental growth to set, was—in a matter of days—surpassed by a wide margin.
The K-pop group appears on the track from Chromatica.
This Friday, Lady Gaga's new album Chromatica is coming to save us from the dreariness of isolation.
Lady Gaga, BLACKPINK - Sour Candy (Audio) www.youtube.com
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