Consumers are getting tired of corporation's hollow political statements.
There's a certain type of millennial, quasi-political, female-forward brand that feels like, if she were a person, would have bullied me in high school.
She doesn't think twice about eating SweetGreen every day, considers laptop stickers a form of political speech, and schedules her bikini waxes eight months in advance. Now, she is tasked with the necessary work of acknowledging her complicity in perpetuating centuries-long racial inequity. One after another, apology posts from these types of brands pop up on my Instagram feed.
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A cultural misunderstanding may be responsible for Shein's swastika necklace scandal...but it's still an awful company
Popular fast-fashion retailer Shein came under fire this week for selling a swastika necklace on their website.
A Chinese company, Shein has become well-known for their inexpensive clothing and accessories, often featured in so-called "haul" videos on YouTube. Shein has since removed the necklace from their site and issued an apology. But screenshots of the faux-gold necklace—listed for between $2.50 and $4.00 as "Metal Swastika Pendant Necklace"— quickly spread on social media, with users expressing their disgust at the apparent insensitivity to what that symbol represents.
To everyone we’ve offended, we’re really sorry... https://t.co/rm6TCgx99K— SHEIN (@SHEIN)1594381498.0
Earlier this month Shein was called out for cultural insensitivity after listing Muslim prayer rugs—some featuring an image of the sacred Kaaba in Mecca—as "Fringe Trim Carpets" for decorative use and for selling traditional Southeast Asian dresses modeled by white women and renamed to remove cultural signifiers.
"Open Your Purse" indicates frustration with capitalism, but what we really need is an overhaul of the entire system.
Plenty of celebrities are out and about protesting for Black Lives Matter, which is great for them.
Many have also offered articulate responses as to why they're out protesting and why others should do the same.
For many people, simply going out and protesting isn't enough—celebrities with tremendous net worth should be donating significant amounts of money to prove their allegiance to the cause.
"Open your purse" was originally made popular by a TikTok user named "Rosa," a persona created by Adam Martinez. "Since so many celebrities have offered such a lack of satisfactory financial response to the pandemic and the uprising, 'open your purse' has become a rallying cry for celebrities, corporations, and other wealthy people and organizations to put their money where their mouth is," writes Rachel Charlene Lewis for Bitch Media.