On Friday, May 29th, as protests ripped across the nation, a message began to circulate through social media, asking that the music industry disconnect from the Internet for a day.

The post called this "an urgent step of action to provoke accountability and change."

This is part of an initiative created by Atlantic Records' Jamila Thomas and Platoon's Brianna Agyemang, who launched it alongside several calls to action. "Tuesday, June 2nd is meant to intentionally disrupt the work week," they wrote. "The music industry is a multi-billion dollar industry. An industry that has profited predominantly from Black art. Our mission is to hold the industry at large, including major corporations + their partners who benefit from the efforts, struggles and successes of Black people accountable. … This is not just a 24-hour initiative. We are and will be in this fight for the long haul. A plan of action will be announced."