For her first release of the summer, London-based singer, songwriter, and producer Geo Baddoo turns the spotlight inward. “Look At Me,” produced in collaboration with German beat-maker Tytanium, arrives as a concise statement on self-acceptance in an era of permanent performance.
The track follows the warmly received “My Turn,” and it retains the qualities that earned Geo mentions from COLORS and VIBE: clean, soulful vocals and writing that blends reflection with quiet resolve. Where “My Turn” explored the decision to step forward, “Look At Me” examines how to stay grounded once you do.
Musically, the single balances familiarity and freshness. Tytanium’s production leans on a supple four-on-the-floor pulse, a muted synth-bass line, and lightly syncopated guitar flourishes that nod to 1990s deep house without slipping into pastiche. Subtle jazz chords colour the verses, while a measured drop in the chorus leaves room for Geo’s voice to stretch.
Her layered harmonies—soft but deliberately placed—create a sense of intimacy that contrasts with the song’s critique of surface-level interaction. It is polished enough for summer-evening playlists yet carries sufficient dynamic restraint to reward headphone listening.
Lyrically, Geo keeps her focus tight. Lines such as “I don’t wanna hide anymore” and “I’d shine like a star if you let me” speak to the tension between visibility and vulnerability: a theme she says crystallised after a trip to Los Angeles, where she noticed how “everyone seemed to be performing a version of themselves.”
Rather than condemn social media outright, she centres the personal cost of constant comparison. The refrain functions less as a plea for attention than a challenge: if the gaze is inevitable, how does an artist—or any individual—retain agency within it?
The single also offers insight into Geo’s broader artistic path. Raised in Somerset with a home-studio upbringing and shaped by influences ranging from Mary J. Blige to David Bowie, she has steadily built a reputation for fusing classic soul timbres with contemporary production.
Performances at venues such as London’s Union Chapel and Brussels’ Ancienne Belgique have underscored her live credentials, while her invitation to tour with The Teskey Brothers highlighted the crossover appeal of her understated stage presence. “Look At Me” suggests the next phase will involve deeper thematic focus rather than drastic sonic reinvention—a strategy that complements her measured, introspective style.
Whether it ultimately serves as a stand-alone summer single or previews a larger body of work, “Look At Me” reinforces Geo Baddoo’s commitment to writing songs that sit at the intersection of vulnerability and composure.
By pairing a dance-floor-friendly groove with lyrics that interrogate the pressures of digital life, she manages to keep the conversation personal, steering clear of alarmist rhetoric while still acknowledging the noise. It is a track that invites listeners to move—and, perhaps more critically, to pause long enough to decide which version of themselves is worth showing the world.
Listen to “Look At Me” below!
