We’ve reached peak quiet luxury. Maybe that happened quickly, when influencers flooded the TL with that stunningly resilient trend striving to convince you that all you need to look like you stepped out of Succession was .. Zara? But now, with Stealth-Wealth and Recessioncore still topics of major interest, strange sartorial ephemera of the rich are emerging as piecemeal trends.

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CULTURE

How to Dress Like Sofia Richie

Recreate the style star’s fashion week looks

Sofia Richie Style

By Matteo Chinellato // Shutterstock

Sofia Richie-Grainge is the biggest style star of the year. After her internet-breaking wedding, she single-handedly put #OldMoney, #QuietLuxury style on the map — never mind that, as our favorite nepo baby, her wealth only goes back one generation to her father, Lionel Richie.

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Top Stories

Sofia Richie Summer Outfit Inspo: Sporty & Rich X Hotel du Cap-Eden-Roc

Still obsessed with Sofia Richie’s wedding? Sporty & Rich just collaborated with her wedding venue

Sporty and Rich collaboration with Hotel du Cap-Eden-Roc

Photos by Morgan Pilcher via Sporty and Rich

Even if you haven’t heard of the brand Sporty & Rich, you’ve probably seen their clothes all over Instagram. With an aesthetic inspired by vintage editorial branding and streetwear-turned-athleisure, the brand was ripe for social media success. But it’s her keen eye for catching trends right before they take off that led founder Emily Oberg to create a brand with a cult following, celebrity co-signs, and some of the biggest collabs in fashion.

Toeing the line between athleisure and luxury fashion, Sporty & Rich curates a vibe that’s both casual and aspirational. And their illustrious list of collaborations is proof.

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Sofia Richie Style

By Matteo Chinellato // Shutterstock

Rich people can dress badly too

When the new season of HBO’s Succession aired, of course, there was all the usual commentary and speculation — who would take over the Roy’s empire? What awful thing would this family do to each other next? What the hell did all that business stuff mean?

But this season more than ever, people were talking about the clothes.

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