Culture Feature

This Haunts Me: When Jeffree Star Ruined the Black-owned Beauty Brand Juvia's Place

How a cosmetics company representing African culture, vitality, and pride was "canceled" because of a known racist influencer.

Jeffree Starr at the Anna Nicole Smith Tribute Event

By s_bukley (Shutterstock)

As we're (finally) making more efforts to support Black-owned businesses, we should inevitably be wondering why there have been so few of them visible to mainstream consumers.

Within the astoundingly white-washed beauty industry, Black-owned brands account for a shamefully small fraction of the industry. This is especially egregious considering that, on average, Black women spend nine times more on beauty and hair care than white women. In 2017 Rihanna's Fenty Beauty released an inclusive range of 40 shades of foundation to wild acclaim, and the industry began to reckon with its lack of diversity.

Major brands like Dior, Rimmel, and CoverGirl have attempted to release more diverse shades, but their tactic of "diverse" advertising often commodifies and objectifies non-white skin tones. As writer Niellah Arboine critiques, "There is something really dehumanizing about calling [products] chocolate, caramel, mocha and coffee while all the lighter shades are porcelain or ivory."

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Culture Feature

How David Dobrik Became the Least-Hateable YouTube Sensation

His home might be more fit for someone ten years younger, but Dobrik is doing more good than the country's administration.

I've come to the conclusion that very famous YouTubers are their own breed of human.

I'm old enough to vividly remember when FRED became the first YouTube channel to reach 1 million subscribers; since that milestone over a decade ago, it's estimated that 16,000 channels have reached the million mark. One of them is David Dobrik.

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