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The Taylor & Travis Engagement – True Love? Brand Power Play? Or…. A Bit Of Both
27 Aug
Yeah, you heard it. The whole world knows about Taylor Swift and Travis Kelce’s engagement and everyone has an opinion.
Call us jaded, but when the post: “Your English teacher and your gym teacher are getting married” went public via Instagram, it shattered Internet traction records, racking up over 18 million likes, and sparked a veritable shopping orgy for TayTay’s $400 Ralph Lauren sundress. (Not that many $550,000 vintage-style Cartier engagement rings have been sold yet, but give it time…)
Nothing Like A Romantic Cup Of Coffee…
Starbucks leaped in while heads were still spinning to push its seasonal Pumpkin Spiced Latte launch: “Are we supposed to keep talking about PSL like nothing happened???”
Other brands have jumped on the Love Boat as it wends its way to the Sea of Matrimony. And why not? Both the nascent bride and groom are canny self-promoters with a strong sense of marketing. When they have kids, they’ll be born with a 12-point marketing plan in one tiny fist.
Swift’s Love Setlist
Taylor just dropped her 12th album announcement on her then BFs podcast — talk about mixing business with pleasure! Nothing suspicious at all. Fast forward mere weeks, and now she’s affianced. Seems like Taylor’s latest chapter is pure pop culture gold. As we all swoon over the engagement, let’s dive into a few of her greatest love songs that have us feeling all the feels.
Don’t blame us for diving into the love story — it’s what we live for. Check out the playlist Taylor didn’t officially release, but we’re blasting it anyway, because why not?
“Lover”
“Love Story”
“Enchanted”
“Paper Rings”
“Our Song”
Travis Says “I Do” to Fashion
Hot on the heels of Sydney Sweeney’s American Eagle Stampede, Kelce unveiled his AE x Tru Kolors limited-edition line. Mere coincidence, of course. Kelce’s offerings run to 90+ pieces, including varsity jackets, cashmere sets, cricket sweaters, and vintage-inspired tees, with prices running from $14.95 to $179.95. Kelce brings his keen sense of color, fit, and fabric to his post as the line’s creative director. The launch happens in two drops: Aug. 27 and Sept. 24.
Kelce’s Live to Play campaign ropes in prestige athletes like gymnast Suni Lee, basketball guard Azzi Fudd, rising tennis star Anna Frey, and next-gen football names Kiyan Anthony, Drew Allar, and Jeremiah Smith.
American Eagle swears it’s been in talks with Kelce since June 2024. Yeah-sure. There’s absolutely no connection to Tuesday’s engagement and Wednesday’s announcement of his fashion line.
Swift’s been labeled as the “Monarch of All Media” thanks to her wildly successful career as a singer-songwriter and worldwide concerts like her spectacular Eras Tour. No shock that the “Taylor Swift effect” has already pumped $331.5 million into the NFL brand value.
Love Story? Strategic Branding?
Or both?
As for TnT? The world can’t seem to decide whether it’s rooting for a fairytale romance or seeing it as just another calculated move. But one thing’s for sure: we can’t wait for this love story to unfold. Either way, the hype is real, and so is the power play.
