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Celebrities often radiate beauty, and we’re always like, “We’ll have what she’s having.” But what is she having?
We rounded up 14 brands that celebrities love and focus on clean ingredients and sustainable practices. You can look as good as the stars and be kind to the earth when you shop these luxurious brands.
1. RMS Beauty
RMS Beauty is a clean beauty brand with a long list of celeb supporters, including Kourtney Kardashian, Bella Hadid, Meghan Markle, and Olivia Munn. The brand is known for its lightweight formulas that absorb seamlessly, with best sellers like the SunCoverup Super Tint Broad Spectrum SPF 50 Sunscreen and Liplights Cream Lip Gloss- Chameleon.
2. Fenty Beauty
Of course, Fenty Beauty is Rihanna’s beauty line, and we’re confident she swears by it. And other celebs have chimed in to sponsor her inclusive makeup brand, including GloRilla and Jonquel Jones. What makes this brand stand out, aside from its high-quality and sustainable products, is the impressive range of shades that cater to every complexion. For example, the Pro Filt’r Soft Matte Longwear Foundation comes in 52 shades!
3. Goop
Gwyneth Paltrow’s lifestyle brand has a beauty category that uses clean ingredients and practices, and is beloved by celebs like Beyoncé and Kate Hudson. The skincare products are pricey, but exceptional, like the 3x Retinol Eye Lift Serum and Every Tone SPF 30. It also features some unique products we love, like the Active Plump nail oil.
4. Tarte
We’re obsessed with Tarte, and so are the likes of Beyoncé, Tine Turnbow, and all the ladies on Secret Lives of Mormon Wives. While Tart isn’t a fully clean brand, they’re consistently making strides to be more sustainable and planet-friendly. And it’s hard not to fall in love with products like the Shape Tape™ Concealer, which will change your life, and the BB Blur Tinted Moisturizer SPF 30.
5. Honest Beauty
Honest Beauty is part of The Honest Company, Jessica Alba’s brand that focuses on simple but effective formulas and clean ingredients. Aside from Jessica, celebrities like Kerri Walsh Jennings have sponsored it. Subtle and effortless products like the Tinted Lip Balm and Makeup Remover Facial Wipes are hard not to love.
6. KORA Organics
Miranda Kerr founded KORA; as the name suggests, it’s all about organic formulas. Stars like Katy Perry and Makeup Remover Facial Wipes adore KORA products because they’re gentle on sensitive skin. Airy and soft products like the Milky Mushroom Ultra-Hydrating Mask and Silky Sun Drops Protection Serum SPF 15 are sustainable and superb.
7. Tata Harper
Tata Harper is so good that even celebrities with their own beauty brands endorse it. A few stars who openly use the products include Gwyneth Paltrow, Tracee Ellis Ross, Jessica Alba, and Gigi Hadid. The natural, high-performance formulas deliver impeccable results, from the Brightening Eye Gel to the Crème Riche Anti-Aging Night Cream.
8. FLOWER Beauty
FLOWER Beauty doesn’t rely on many celebrity sponsorships, but it’s Drew Barrymore’s brand, and her word is enough for us. The cruelty-free and inclusive brand has delightful products that are perfect for no-makeup looks, like the Gloss Crush Lip Serum and Ultralight Liquid Blush. If you’re into that Clean Girl aesthetic and want to shop brands that are kind to the planet, FLOWER Beauty is for you.
9. Haus Labs
Haus Labs also doesn’t have any specific celeb sponsors, except for its founder, the iconic Lady Gaga. However, the company has enlisted many celebrity makeup artists to test and formulate the products, so it’s a highly trusted brand. They also use intense clean standards, promising organic, sustainable products, like the Triclone Skin Tech Foundation and Bio-Radiant Glass Highlighter Balm.
10. Rare Beauty
People love Selena Gomez so much that it seems she doesn’t need any other sponsors or endorsements. Rare Beauty is the number one celebrity beauty brand, with products that people rave about, like the Soft Pinch Liquid Blush and Positive Light Liquid Luminizer. The impeccable quality and reasonable prices make this brand a force in the industry.
11. Kiehl’s
Kiehl’s has been a trusted skincare brand for over 150 years and has become one of the top sustainable companies in the market. It blends sustainability with science-backed formulas, like in the Better Screen™ UV Serum SPF 50+ Facial Sunscreen with Collagen Peptide and Ultra Facial Cream with Squalane, which are luxurious yet simple. The list of celeb sponsors is long and diverse, including Julianne Moore, Pharrell Williams, Florence Welch, Mark Ruffalo, Spike Lee, and Rosario Dawson.
12. Aleph Beauty
Alpeh has branded itself as a company with a “future-forward vision for wildly clean beauty.” It draws inspiration from nature while being considerate of nature. The Lift and Lengthen Mascara offers impressive results, considering it uses clean ingredients. And items like the Sangha Cheek and Lip Tint have phenomenal pigmentation, considering it’s a clean brand! The celeb sponsors include Amanda Nguyen and Kate Sylvester, so not huge names, but trustworthy stars!
13. Aveda
Aveda has been praised by many celebrities, such as Salma Hayek, Jennifer Aniston, and Antonia Gentry. This haircare company makes innovative products, like the Be Curly Advanced™ Curl Enhancer Cream and Rosemary Mint Purifying Shampoo. These strengthen and revitalize hair while focusing on gentle, clean formulas and practices.
14. Beautycounter (coming Summer 2025)
Beautycounter shut down following the pandemic, but it’s on its way back, and we’re psyched. We’re guessing some past celeb sponsors and customers are just as excited, like Reese Witherspoon, Lauren Conrad, Alessandra Ambrosio, and Rashida Jones. We can’t say what products they’ll have in stock when they relaunch, but we recommend checking them out when the time comes.
