“Famous” introduces a new artist–producer partnership in plain view. GRAMMY-nominated hitmaker Shizzi, whose catalog stretches from Davido and Wizkid to Fireboy DML and Ed Sheeran, teams with OBG Records signee Tayor on a track that treats sudden visibility as both fuel and friction.

According to the release, the song took shape in Johannesburg: Shizzi found a hypnotic Indian sample and built warm chords, bounce, and percussion in the room; Tayor began writing alongside him; bassist Siyabonga Wonder Hlengetwa added a live low-end to finish the picture. The result is an afrofusion cut with R&B inflections—hook-forward, percussive, and glossy without losing its spontaneity.

Lyrically, “Famous” toggles between bravado and vulnerability. Tayor sketches the temptations that come with rising attention but keeps returning to a single relationship as an anchor point. The writing leans into playful detail (Santa riffs, soda-pop metaphors, Naija street slang, Yoruba asides) while acknowledging the pull of commitment and the “withdrawals” when distance sets in.

That contrast of public noise versus private loyalty gives the record its tension. Shizzi’s production underlines it with a dark, cinematic low end and the sticky groove he’s known for, letting Tayor’s airy toplines and stacked harmonies do the foreground work.

“Famous” also reads as an opening statement for OBG Records. For Shizzi, the single is positioned as the first official release on the label and a proof-of-concept for its development-first ethos: pairing a seasoned architect of afrobeats with a new voice and letting a song emerge from “pure energy.”

For the Abuja-born, church-raised Tayor, who draws on touchpoints from Justin Bieber and SAINt JHN to Rema and Nasty C, it’s a formal arrival. The press materials frame him as a multi-disciplinary talent (he paints and sketches) with a melodic sensibility aimed at “cinematic hooks.” On record, that comes through as clean phrasing, a conversational tone, and refrains built to travel.

What “Famous” avoids is over-explaining its own ambition. There is no grand concept; instead, there’s a straightforward sketch of a moment—sun setting over a Sandton skyline, a beat taking shape, a topline landing that mirrors the song’s themes of momentum and choice.

It’s easy to imagine this living both as late-night radio and as a live set highlight, where the bassline can stretch and the call-and-response in the chorus finds its footing. If OBG’s goal is to pair craft with instinct, this first swing makes that case: a polished single that leaves just enough of its seams visible to feel made in the room rather than built by committee.

Listen to “Famous” below!