This article includes affiliate links. We may earn a commission if you make a purchase, with no extra cost to you.

Remember when Alicia Keys showed up at the 2016 Grammys with no makeup and basically rewrote the beauty rulebook? That moment wasn’t just a statement — it was the seed for Keys Soulcare, her skincare brand built on rituals of self-love and confidence.

At the heart of that philosophy is the Promise Serum. It’s lightweight, calming, and formulated with niacinamide and zinc PCA to help your skin look brighter, smoother, and more balanced. Fans swear by it as the serum that helped them go foundation-free.

And now, for one week only, Alicia is making good on her promise: buy one Promise Serum, get a second one free. Just use code SPECIALGIFT between September 9–14 — but hurry, there is only a limited amount available.

Why Promise Serum Deserves the Hype

The Promise Serum isn’t just another pretty bottle. It’s dermatologist-developed and Alicia Keys-approved, bridging clinical-level ingredients with the brand’s wellness-first ethos. The formula sinks into the skin without stickiness, making it perfect under makeup or layered with moisturizer. Many users say it’s the product that helped them ditch foundation entirely.

But the Promise Serum also embodies Keys Soulcare’s philosophy: skincare as soulcare. Every product comes with an affirmation, so when you hold this serum, you’re not just treating your skin — you’re pausing for a ritual that centers you.

Why You Can’t Wait on This

Let’s be real: luxury skincare rarely does BOGO. Promise Serum usually sits in the $25–$30 range per ounce, so getting two bottles for the price of one feels almost rebellious.

It’s the perfect storm: exclusive promo, limited supply, and a product that already sells out on its own. Whether you’re stocking your own bathroom shelf or gifting one to your skincare-obsessed bestie, this is the week to do it.