This article includes affiliate links. We may earn a commission if you make a purchase, with no extra cost to you.

When an app goes viral on TikTok or Instagram, it’s usually for a dance trend or a new mascara. But recently, everyone’s scrolling past the same name in a completely different category: Simple Life — the weight loss app that’s quietly taking over influencer feeds.

What started with a few creators posting casual progress updates turned into a full-blown social phenomenon. Millions of followers saw their favorite influencers using Simple Life’s tools to make healthy eating actually feel easy — and naturally, they wanted in.

So… what is the Simple Life app?

Simple Life is an award-winning health coaching app designed to help users build sustainable habits without calorie counting, extreme dieting, or restriction. It’s based on behavioral science — meaning it focuses on how you eat and move, not just what’s on your plate.

With over 18 million downloads worldwide and recognition as Forbes’ #2 Weight Loss App of 2025, Simple Life has already helped more than 13 million people lose weight and improve their relationship with food.

Its secret? A mix of smart tools that make wellness feel intuitive, not overwhelming.

• 🥑 The NutriScanner: Scan any meal or even a restaurant menu, and the app instantly analyzes the healthiest options.
• ⏰ Intermittent Fasting Tracker: A safe, personalized guide to fasting that doesn’t involve skipping essentials.
• 🧘 Workout Plans: From strength to chair yoga — your 7-day schedule adjusts to your lifestyle.
• 🤖 Avo, the AI Wellness Coach: Chat with your own digital nutritionist for 24/7 support, recipes, and tips that learn from your habits.

Influencers can’t get enough

If you’ve scrolled through wellness TikTok lately, you’ve probably seen creator @itskendalllong (500k followers) raving about it:

“So many people have recommended Simple to me… It has amazing features like a meal scanner that helps me make healthier choices. I can’t wait to use it fully after breastfeeding — it’s such a great start for weight loss goals.”

— @itskendalllong

YouTuber @kellystrackofficial (1M subs, 460k on IG) called it “the best weight loss app” she’s ever used — especially impressed by how it can scan restaurant menus and tell you the healthiest choice:

“It does so much more than all these other apps I’ve used in the past… The coolest thing is that when you’re out to eat, you can take a picture of the menu and it will scan it and tell you the healthiest option.”

— @kellystrackofficial

Even mega-influencers like @official_phoenixs (2.3M followers) say it’s what keeps them consistent:

“Using the Simple app is giving us the results we want.”

— @official_phoenixs

And one of the most inspiring transformations comes from @thejacksonfamilyvalues (340k followers), who shared how she lost 115 pounds, crediting the app for helping her stay accountable and confident.

Why it’s resonating right now

For years, wellness apps have been synonymous with calorie counting and guilt. Simple Life flips that on its head.

Instead of fixating on numbers, it teaches users to tune into their hunger cues, make better food choices, and stick with realistic habits. The vibe isn’t “drop 10 pounds fast” — it’s “feel better for life.”

That philosophy — paired with real results and transparent influencer testimonials — is exactly why it’s dominating both social feeds and app store charts. It’s not another diet fad; it’s a behavior shift that actually works.

Our editors tried it — and here’s what we noticed

The interface is sleek, intuitive, and surprisingly fun to use. The NutriScanner feature alone makes meal tracking a breeze, while the AI coach Avo gives instant, human-like guidance — no jargon, no guilt trips.

Simple doesn’t feel like a diet; it feels like having a supportive coach in your pocket. You log meals by photo or voice, track fasting with gentle reminders, and get personalized workouts that don’t assume you’re already an athlete.

The verdict? It’s easy to see why influencers are hooked — and why their followers are, too.

Where to start

The Simple Life app starts with a quick in-app quiz that personalizes your plan. From there, users can track fasting, nutrition, and workouts in one seamless experience.

Popdust readers can currently get 60% off their plan using code SIMPLEDEAL when they complete the quiz.