The Director of Marketing & Communication at Peanuts Worldwide invited Popdust for an inside look at Snoopy's Valentine's Day legacy.
Valentine's Day is about one thing and one thing only: Snoopy cards.
Okay, it's also about love, romance, and the people you hold dear. But if your family is anything like mine, then Valentine's Day and Peanuts have always gone hand-in-hand. This coming October marks the 70th anniversary of Charles Schulz's Peanuts comic strip, so what better time could there possibly be to focus on the beloved Hallmark Snoopy cards that have been filling our mailboxes (and our hearts) since as far back as most of us can remember?
I sat down with Hannah Guy, Director of Marketing & Communication at Peanuts Worldwide, for the inside Snoop.
Valentine's Day must be an exciting time for Peanuts.
There are so many of these points throughout the year when Peanuts really is top of mind. We always think of Christmas and Great Pumpkin; those are the top two. But Valentine's is really strong for us, as well.
Peanuts is a pretty big brand within the card space.
Yes, definitely. Hallmark is, I believe, our longest running partner at this point, if you put aside the syndication of the strips. They've been a partner for 60 years. That's one of the things that we're focusing on for our 70th anniversary. The Schulz Museum in Santa Rosa, California, which is a separate entity from us–it's a nonprofit–they actually have an exhibit that's open right now about the history of Peanuts and Hallmark. We have some archival images of very early greeting cards and Valentines.
Peanuts Product Catalog 1960sPeanuts Worldwide/Hallmark
That'd be really cool to see.
It is really cool. They've been a partner since before I was born. The story of how they became a partner is that there was just one of the card designers in Kansas city who happened to be a Peanuts fan. Peanuts was syndicated fairly widely within the US, but it was only about the late '50s when these conversations started happening, so it wasn't the phenomenon that it is today. [NOTE: The first Peanuts and Hallmark greeting card was printed in 1960.] But this card designer there felt really strongly that Peanuts would translate perfectly to greeting cards. So it was just a test of five cards originally that were sold at a handful of stores in the Kansas City area. Then those did really well, and the program just grew and grew and grew. Here we are sixty years later, and it's not only your birthday cards and your just saying hello cards, but a huge seasonal program, really a 365 program on Hallmark.
It's crazy. I grew up getting Peanuts cards for pretty much every event. My mom would always get me a Snoopy card.
We hear that all the time. It's one of those touch points for people. Like, people who are Peanuts card families.
Yeah, that was a really big thing for me. There was actually one time that I accidentally tore one of the cards my mom got me. I was very young. I accidentally tore the card and then I cried, so she got me the same Peanuts card the next year.
It's really funny and special. This is a bit of a tangent, but we're really powerful on social media. And I think it makes sense when you think about it, because the original form of Peanuts, the comic strip, is basically a form of social media–super digestible, can brighten your day.
It's contained, and it's coming out on a frequent basis.
Exactly. Of course, some of them were part of longer stories that extended for a few days or even for a few weeks, but you just needed to read those four panels to get the emotion, get the joke. That's exactly what social media is today. And that's also what a Hallmark card is. You know, it's that quick expression of emotion that translates from a newspaper to an Instagram post.
Would you say that Peanuts cards have evolved over the years or have they mostly stayed consistent?
I think it's stayed fairly consistent, but I believe that those earliest cards...were heavily focused on Charlie Brown and not as much Snoopy. That also probably has to do with the era in which they came out. Snoopy, as we know him today, really evolved quite a lot from his first appearance in 1950 through when he started standing on two legs and taking on all of these other personas. Today, for sure, Snoopy is the hero, but Charlie Brown is on a lot of cards, as are the whole gang in different combinations of characters. I think it does always come back to the expression, trying to capture some of the emotion that is present in the strip. When it comes to Charlie Brown and Valentine's Day, sometimes it can be a little sadder view, you know, not getting any Valentines. But then you have Snoopy. He's always willing to spread a little love.
First ever Snoopy Valentine's Day card from 1963Peanuts Worldwide/Hallmark
Do you guys do the card stuff in-house or is that on Hallmark's end?
In terms of the actual product design, Hallmark handles the bulk of that.
So if somebody wanted to become the guy who writes the Snoopy cards, they would have to be working at Hallmark?
A little more big picture, in the card space, Snoopy and Peanuts are competing against so many major brands, like Marvel and Disney, that just have this constant saturation in the media. Why do you think Peanuts is able to stay so on top of that space, even when they're competing against brands that are so saturated?
That's something we talk about all the time here. I think I have to give credit to Charles Schulz and go back to the source material. He wrote 18,000 strips over the course of his career. He didn't work with other illustrators or ghost writers. Everything in this strip came from him. So anytime we're thinking, "What do we do to keep the brand fresh?" we can go back to the strip and find something that speaks to the current day. Most of what drives this strip is, again, that human emotion, human experiences, things that everyone can relate to, whether it's having a bossy older sister or feeling like you're the loser in your friend group or, you know, unrequited love.
Wrapping up, are there any upcoming Snoopy things for Valentine's Day that you wanted to highlight?
The one thing that I definitely want to mention is that Charlie Brown Valentine will be airing on February 14th on ABC at 8:00 PM. Something that's really special about the TV specials, particularly here in the US, is that it's still a point in television. People are still getting together with their kids and their families to watch it. That's pretty rare these days.This interview is part of our larger series on the 70th Anniversary of Snoopy.
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It's almost eerie how accurately Kanye West predicted his own fate when he uttered the words "I miss the old Kanye" on 2016's The Life of Pablo.
In my head, and likely in the memories of many others, there are two Kanyes: a then and a now. Both are cocky, self-important, certifiable jerks, but then, he at least still felt a marginal need to continue proving himself.
Now, he's so immeasurably detached from reality that it's a little hard to take anything he does or creates seriously—at this point, I find it difficult to even care. I don't want to explicitly cite a certain presidential election and its aftermath as the dividing line between the Kanye of then and now in my conscience, but...yeah, Kanye rubbing elbows with Trump was pretty much the last straw for me.
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If an impending second lockdown has you feeling lonelier than normal, King Princess has released an anthem just for you.
"PAIN" is the latest single from the pop starlet, who seems to be wrapping up a follow-up to her 2019 debut record, Cheap Queen. Co-written alongside Nick Long, Shawn Everett, and Tobias Jesso Jr., the piano-driven tune sees King Princess—real name Mikaela Straus—reckoning with an unfortunate pattern of heartbreak time and time again: "You and I just get along / I wonder how I'll f*ck it up," she sings, as if her misdeeds in the relationship are inevitable.
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Actor and former MMA fighter Gina Carano has once again come under fire for her social media presence.
Previously Carano — best known for playing former resistance soldier Cara Dune in the Disney+ Star Wars series The Mandalorian — had received pushback over the summer for liking and retweeting messages attacking the Black Lives Matter protesters as violent and irrational.
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Last night, World Wrestling Entertainment bid farewell to one of its most iconic superstars, The Undertaker.
Shawn Michaels<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDgwMjQ1Mi9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0MzEzMDQyNX0.9Li9RIBQ8NizIkHW31b0lM1ENMieIGc31fyvkMQ1nWs/img.jpg?width=980" id="5f0ad" class="rm-shortcode" data-rm-shortcode-id="2ad09e076e0b405e5e073e6b1fd7ea72" data-rm-shortcode-name="rebelmouse-image" /><p>The Undertaker and <a href="https://www.imdb.com/name/nm0382582/" target="_blank">Shawn Michaels</a> were must-see rivals during the <a href="https://bleacherreport.com/articles/1276425-wwe-10-reasons-why-the-attitude-era-will-never-be-matched" target="_blank">WWF's Attitude Era</a>. Their most memorable matches during this time were at 1997's <a href="https://www.imdb.com/title/tt0297457/" target="_blank">Badd Blood: In Your House</a> in the first-ever <a href="https://www.wwe.com/shows/hellinacell" target="_blank">Hell In A Cell</a> match, and their <a href="https://www.wwe.com/playlist/undertaker-creepy-casket-matches" target="_blank">Casket Match</a> at the <a href="https://www.imdb.com/title/tt0234629/" target="_blank">1998 Royal Rumble</a>.</p><p>Their in-ring chemistry would stand the test of time. Almost ten years later, they would have classic matches at <a href="https://www.imdb.com/title/tt1279975/?ref_=fn_al_tt_1" target="_blank" rel="noopener noreferrer">Wrestlemania 25</a> in 2009 and <a href="https://bleacherreport.com/articles/343600-wrestlemania-26-match-card" target="_blank" rel="noopener noreferrer">Wrestlemania 26</a> in 2010. Their 2010 encounter was a <a href="https://www.wwe.com/shows/wrestlemania/26/matchphotos/undertakervsmichaels#fid-13956490" target="_blank" rel="noopener noreferrer">Streak vs. Career</a> match where if The Undertaker lost, it would be his first ever Wrestlemania loss. But if Michaels lost, he would have to retire from in-ring competition. We won't spoil the outcome, but let's just say it was a match to remember.</p>
Mankind<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDgwMjQ1My9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY2NzgxODMyNn0.z3JPcq4RwjSpfsYwim_AClYFzQ_3PVLRx4P0FGr_PHc/img.jpg?width=980" id="4dbf8" class="rm-shortcode" data-rm-shortcode-id="2588e70e0578d7191f9699aedea9c612" data-rm-shortcode-name="rebelmouse-image" /><p><a href="https://www.wwe.com/superstars/mick-foley" target="_blank" rel="noopener noreferrer">Mick Foley</a>'s willingness to put his body on the line elevated the level of danger in his matches with The Undertaker. His portrayal of the deranged Mankind made their rivalry both fun and uncomfortable to watch.</p><p>Taker and Mankind's violent feud would span a series of matches. They took part in the inaugural <a href="https://bleacherreport.com/articles/2545068-wwe-classic-of-the-week-the-undertaker-vs-mankind-from-summerslam-1996" target="_blank" rel="noopener noreferrer">Boiler Room Brawl at SummerSlam 1996</a>, but their most memorable encounter took place at the <a href="https://www.imdb.com/title/tt0311996/" target="_blank" rel="noopener noreferrer">1998 King Of The Ring</a> in a Hell In A Cell match, where Taker tossed Mick Foley from the top of the 20-foot cage, sending him crashing into an announcer's table at ringside.</p>
Kane<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDgwMjQ1NS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0MDk3MDY3OH0.YFtfTZnq0FXQ6TG4MUwwMwrcV895-F4BWjfmkLlPGNw/img.jpg?width=980" id="ae657" class="rm-shortcode" data-rm-shortcode-id="7de1ee2c8767dd21a57ade725bd441cb" data-rm-shortcode-name="rebelmouse-image" /><p><a href="https://www.imdb.com/name/nm0414417/?ref_=fn_al_nm_1" target="_blank" rel="noopener noreferrer">Glenn Jacobs</a> played a plethora of characters before finding success in the WWF as The Undertaker's "brother" <a href="https://www.wwe.com/superstars/kane" target="_blank">Kane</a>. In 1997, Undertaker's manager, <a href="https://www.wwe.com/superstars/paul-bearer" target="_blank">Paul Bearer</a>, turned against him, revealing his brother—who he believed died in a fire during childhood—was alive and coming for revenge. Kane's arrival took place on the same night as Taker and Michael's Hell In A Cell Match at Badd Blood.</p><p>Their feud gave birth to WWF's first <a href="https://www.wwe.com/classics/the-fiery-history-of-the-inferno-match" target="_blank" rel="noopener noreferrer">Inferno Match</a>, a match where the entire ring is surrounded by fire and the only way to win is to set your opponent on fire. When they weren't trying to murder each other, Kane and his older brother would join forces. Dubbed The Brothers of Destruction, they would wreak havoc on the WWF/E's tag team division.</p>
Stone Cold Steve Austin<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDgwMjQ1Ny9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYxNzYzMTI3M30._D2EJV0715tkwauBIt4ho4bQKIplLLHzodIRlDWEZH0/img.jpg?width=980" id="f4e56" class="rm-shortcode" data-rm-shortcode-id="880434b020a5309255b1c35c9b4e4108" data-rm-shortcode-name="rebelmouse-image" /><p>WWF's Attitude Era also saw the rise of the most popular wrestler in wrestling history in <a href="https://www.imdb.com/name/nm0042524/" target="_blank" rel="noopener noreferrer">Stone Cold Steve Austin</a>. Austin's edgy character was more in line with the WWF's core demographic at the time. He would break in the mold of the traditional "good guy" in pro wrestling, a trope created by characters like <a href="https://www.imdb.com/name/nm0001356/" target="_blank" rel="noopener noreferrer">Hulk Hogan</a>.</p><p>While Austin was becoming the company's top good guy, The Undertaker was in the middle of his run as the resident evildoer and head of the faction called The Ministry of Darkness. Their collision course consisted of Undertaker sacrificing Austin, trying to inject him with embalming fluid, and a <a href="https://www.thesportster.com/wrestling/every-first-blood-match-wwe-history-ranked/" target="_blank" rel="noopener noreferrer">First Blood match at 1999's Fully Loaded pay-per-view.</a></p>
Triple H<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDgwMjQ2Ny9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYzMTUzMDIxNX0.M7jyC5yzYqPChrMbstiuOaDUg7eipRLrTMfSlu7Or-Y/img.jpg?width=980" id="ecf28" class="rm-shortcode" data-rm-shortcode-id="5a3df56db94e1297981a2324dad39fa4" data-rm-shortcode-name="rebelmouse-image" /><p>The Undertaker and <a href="https://www.wwe.com/superstars/triple-h" target="_blank">Triple H </a> had matches at the height of their popularity, but their best matches came towards the end of their runs as full-time wrestlers. Much like his best friend Shawn Michaels, Triple H had back to back classics with The Deadman at <a href="https://bleacherreport.com/articles/655207-wrestlemania-xxvii-recap" target="_blank">Wrestlemania 27</a> and <a href="https://bleacherreport.com/articles/1128143-wwe-wrestlemania-28-results-a-match-by-match-breakdown" target="_blank">28</a>. The match at 28 was known as the <a href="https://bleacherreport.com/articles/1129324-wrestlemania-28-truly-the-end-of-an-era" target="_blank">"End of An Era" match</a>. Shawn Michaels was the special guest referee, with the match stipulation being one Michaels and Taker made famous...Hell In A Cell. </p>
Brock Lesnar<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDgwMjQ3MS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY1NDY2MDIyNn0.oZer7j-t-rOWoByCRvrmzyNMzGNBNwW6wBB5gAYkYAE/img.jpg?width=980" id="21ef8" class="rm-shortcode" data-rm-shortcode-id="aa62abf37f3f32c05dda7bf8e6270a04" data-rm-shortcode-name="rebelmouse-image" /><p>Much like The Undertaker, <a href="https://www.wwe.com/superstars/brock-lesnar" target="_blank">Brock Lesnar</a>'s presence and resume made him as feared as he is respected. He was WWE's fastest rising star before leaving the company back in 2004 due to his dislike of the rigorous travel schedule.</p><p>Upon his return in 2012, Lesnar would dominate the same way he did when he first debuted back in 2002. His path of destruction would lead to <a href="https://bleacherreport.com/articles/2019410-wwe-wrestlemania-30-results-winners-grades-recap-and-highlights" target="_blank" rel="noopener noreferrer">Wrestlemania 30</a> in 2014, where Brock would be the 22nd opponent to face Undertaker at the premiere event. Many had Taker pegged as the winner because this was an event he dominated for 20 years. </p><p>But on this night, the world came to a standstill. Brock would accomplish the impossible and beat The Undertaker.</p><p>The shocking victory made Undertaker's record 21-1 at the Showcase of the Immortals.</p>
Life is pretty stressful right now, and if you're like much of the rest of the world, you've turned to the Internet for solace.
Some of us find escape in video calls and games, others in Netflix and music, others in endless scrolling. But if you're looking for a new, relaxing, visually stimulating way to ease your frayed nerves, perhaps consider watching videos of slime, soap-cutting, or any other form of "oddly satisfying" content.
The world of "oddly satisfying" content is large and undefinable. There are thousands of different types of content optimized to satisfy and relax you—from ASMR to binaural beats to zit-popping, the list goes on and on. The Reddit thread "oddly satisfying" is a hotbed of these types of posts, as are YouTube, Instagram, and TikTok.
For the purposes of this article, we'll stay away from auditory ASMR, instead focusing purely on visual content. This is your invitation into the safe, magical, fanciful world of colorful paint, billowing slime, and deliciously skilled workers doing their jobs well.