THE MEME REPORT: A Facebook Meme Series
Can a meme die before it ever goes truly viral? Popdust's Chief Meme Officer does a deep dive on 'Why did jessica leave me'
Why did jessica leave me [sic] is a Facebook meme page that has amassed roughly seventy thousand followers in the past five days. In spite of the page's seemingly skyrocketing popularity, meme-ers are mourning an early death for Why did jessica leave me memes.
What is 'Why did jessica leave me' and where did it come from?
The Facebook 'community' WDJLM popped up sometime during the morning of Saturday 21 April 2018. Lampooning your recently-dumped, oversharing Social Media Acquaintance, WDJLM burst out of the gate with a fact-disclosure jab/cross combo.
With its silly stock image of a crying man, Why did jessica leave me became an instant classic on Mark Zuckerberg's personal data mining system. The page admin himself is a character named Jimmy (@comebackjess), who used to date the Jessica in question.
But who is Jessica?
Apart from the insight that she is Jimmy's ex-love, Jessica herself is nowhere to be found. Jimmy has kindly asked people to stop making 'fake jessica pages' as it hurts his feelings.
In addition to the fake Jessica pages, other spin-off meme pages have started popping up on Facebook; irreverent pages with grammatically incorrect titles like 'Im Jessicas dad' and grammatically correct ones like 'Jessica's Dog' have amassed thousands of followers on their own just by joining in on the joke (whatever it is). Even 'Jimmy's Mom' seems to be in on the fun.
Are the Jessica jokes the work of one twisted mind, or a handful? After Why did jessica leave me started the meme, it's hard to tell which page came next. Is Jimmy the admin's real name, or is this the work of another Facebook comedian? The page has been quick to gain traction – 14k Facebook followers a day is no small feat.
So why are meme-ers questioning the longevity of 'Why did jessica leave me'?
The page has gotten some serious exposure from some of Facebook's heaviest hitting meme pages, but some commenters are questioning the shelf life of the meme. Searches of KnowYourMeme.com and Reddit returned zero information on the meme, which is generally indicative of a meme still in its infancy stage.
The easiest way to tell if a meme will be viral is to compare it to a recent popular meme. Using Google Trends revealed that WDJLM is still trending up, with interest rising steadily over the weekend and peaking late Tuesday night. At the rate the page is gaining subscribers, Why did jessica leave me and its spin-offs are set to see a rise in interest over the weekend to come and into the next week.
Interest over time, 'Why did jessica leave me,' 18-25 April 2018Google Trends
Holding the meme up to the microscope
Comparison of Interest over time, 'Why did jessica leave me' vs 'tired spongebob,' 18-25 April 2018Google Trends
Using one of April's biggest meme trends ('Tired Spongebob') as a barometer for comparison, it's clear that Jessica memes are still on the rise. At the height of its popularity (so far), WDJLM was actually the more-searched term on Google – and with the meme only trending up every day, there's no drop in the appeal of Jessica memes in sight.
Stay tuned to Popdust for more meme coverage and follow the Chief Meme Officer on Twitter for extended meme content!
POP⚡DUST | More memes...
The classic He-Man meme video stands the test of time as an iconic example of queer-coded art.
In December of 2005, Brokeback Mountain shifted queer-coded cinema into the mainstream.
Prior to 2005, "New Queer Cinema"––a term coined by film scholar B. Ruby Rich in Sight & Sound to define the queer-themed independent film movement, which focused on rejecting heteronormativity and concentrated on LGBTQ protagonists––existed on the fringe of the film world. It's worth noting that while the movement primarily refers to the boom in independent LGBTQ films from 1992 onwards, queer cinema existed for many years prior, albeit without a proper name. But regardless of nomenclature, New Queer Cinema was typically designated for niche audiences, relegated to arthouse showings at best.
There's a big problem with the trailer for Morbius, Sony's upcoming Marvel outing that is definitely not part of the Marvel Cinematic Universe even though it has Michael Keaton reprising his role as Vulture (please let us keep our license, Disney!).
See if you can spot it.
MORBIUS - Teaser Trailer www.youtube.com
If you answered, "Sampling Beethoven's 'Für Elise' to line up with blue-tinted action shots is the absolute lowest effort, brain-dead attempt to signify 'gothic vampire movie' in the entire history of movie trailers," you're correct, but that's still not the biggest problem with Morbius. No, the biggest problem is that Morbius is played by Jared Leto.