Cody Simpson & the Tide have an "Underwater" adventure in Stores

The undercurrent runs strong

The art for the Album Cover is such an amazing piece of artwork, like a drawing that has come to life. Cody Simpson & the Tide have just released "Underwater." Produced by Simpson and Adrian Cota, Cody's latest track fuses catchy, beach-pop hooks, with rock-and-roll sensibility and electric beats. The video's striking, underwater choreography perfectly encapsulates the feeling of a carefree summer. It impacts the senses with such clarity

We were so excited to have Cody Simpson & The Tide on Popdust Presents, although we didn't know exactly how lucky we were. It was a serious lesson in the way it is supposed to be done! Brent Butler spoke with the band about the Wave One EP and an acoustic performance that blew us away. I was struck by how philosophical Cody's approach to music as he was. It was as serious as it is fun. The songs evoke a different era but through the prism of today. Following a positive attitude, the music reminds me that it's coming from a higher place. These sounds course through my veins as thick as a wave that overwhelms me. An undertow pulling me closer to the music on the beach, near a fire, plenty of drinks and a beat that wags my head.

The band mates we sharing a genuine enthusiasm to each other's energy. It is part of what makes a band different than a solo artist. Like parts in a machine, vital to the other. Cody feels very strongly about establishing the rebrand from him as a solo artist to that of a collective. So it is not just Cody alone. Adrian and Shareef join him, not simply to accompany him, they elevate the music. That chemistry is apparent as soon as you see them live.

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Dan Victor is editor of Popdust and producer of Popdust Presents. He is also a music producer, bassist for Low Profile (live hip hop) & The Coldpress (indie rap) and front-man for Ductape Halo (indie rock). Follow on Youtube.



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