Aria Jay sees your "Secrets," and you can't help but dance.
In an exclusive Popdust premiere, the Brooklyn-based multi-hyphenate shares the lyric video for her latest single,"Secrets." Combining a synthetic production style with a rhythmic electro-pop sensibility, "Secrets" is a captivating new track from an up-and-coming artist.
It sounds deceptively easy-going at first until Aria Jay's control over the song's pacing becomes clear. The '80s-esque drums give a calculated ground to the ethereal synths, while the singer's vocals work to push the song even higher, setting the tone in cycles just before she stretches it out to its breaking point. It's an exciting technique that speaks to how adept Jay is at her craft, playing with expectations while still delivering an engaging sound. The lyric video only heightens the song's effect, featuring Aria Jay herself coolly regarding the camera, head on and in profile, as the song's lyrics glitch on and off the screen. It's a disarming video, but authoritative and entrancing.
the young artist, who writes, performs, and produces her work, released a visual album in 2017, GROWTH, as part of her residency at the HOLYRAD Studio in Brooklyn. "Secrets" is the first new release since her 2017 single "What Can I Do ?" and marks the start of a fresh new stage in her artistry, as a producer and as a performer.
Aria Jay - Secrets (lyric video) www.youtube.com
Matthew Apadula is a writer and music critic from New York. His work has previously appeared on GIGsoup Music and in Drunk in a Midnight Choir.
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