PokemonGO is demonstrating how quick, cohesive structural changes to a product can make it more appealing and more welcoming to users during the Coronavirus crisis.
In the Summer of 2016, all the cool kids were outside, armed with an excuse to spend time in the sunshine, commingling in large groups, their phones weaponized in the war against indolence.
That Summer, PokemonGO was released, forever changing the entertainment landscape. The game was predicated on movement, requiring so-called "trainers" to physically walk around in order to access most of the game's features. It was an immediate sensation. Niantic, PokemonGO's parent company, made $832-million in just the second half of 2016 in which their product was available (according to Sensor Tower). Millions of players swarmed the streets, stampeding after rare Pokemon.
- The Pokemon Community Has Gone Toxic Over Sword and Shield ... ›
- Happy Birthday to Mewtwo, the Pokemon Who's Basically Just a Dude ›
- Nintendo Switch Games to Play in Quarantine While You Wait for the ... ›
- Your Favorite Childhood Brands Support Black Lives Matter - Popdust ›
In the opening pages of The Hitchhiker's Guide to the Galaxy, Earth is destroyed. Now if that doesn't scream 2020 so far, what does?
In Douglas Adams's 1979 novel, which premiered as a radio series on BBC Radio4 in 1978 (42 years ago—but more about the significance of that number later), Earth is suddenly blown up in order to make room for an intergalactic superhighway. Now, in a year that has—after only 3 months, people—given us a contentious, confusing democratic primary, the death of Kobe Bryant, new and worsening facts about our climate and habitat at large, appalling leadership, and of course the rapid spread of and global shutdowns by the coronavirus (COVID-19), it seems impossible to turn to any source for comfort.
Enter The Hitchhiker's Guide to the Galaxy: a novel that starts with the global annihilation that we might be heading for and then follows the characters as they cope with new realities, with isolation and loss, an endless information source that brings with it endless anxiety, and an egomaniacal, arrogant, selfish, attention-craving president of the galaxy.
- 11 Books That Changed Celebrities' Lives - Popdust ›
- Best Books to Read While Quarantined - Popdust ›
- Donald Trump's Reading List - Popdust ›
- The Hitchhiker's Guide to the Galaxy: Adams, Douglas ... ›
- The Hitchhiker's Guide to the Galaxy (2005) - IMDb ›
- The Hitchhiker's Guide to the Galaxy - BBC Radio 4 ›
- Of mice and spacemen - “The Hitchhiker's Guide To The Galaxy ... ›
- Don't panic! The Hitchhiker's Guide to the Galaxy is back | Television ... ›
- The Hitchhiker's Guide to the Galaxy: 40 years of parody and ... ›
It's time to study.
Now that you've flooded Instagram with photos of black squares, it's time to hunker down for some real activism.
If you're a white person, you're sitting on top of about four centuries of institutionalized racism. In the wake of George Floyd's murder by police and countless Black Lives Matter protests across the nation, it's time to show up—with your body, with your voice, and with your brain.