EDM upstart's new single and video will get you high.
"I want to make people dance and have fun."
All it takes is a couple of notes and you're immediately hypnotized by the sound of Lerumo's voice. His blend of EDM and Pop is a breath of fresh air that is both infectious and euphoric. His single
"Mister Poison" experienced a great deal of success on the European Pop charts peaking at #6.
Now Lerumo is on a mission to make addicts out of all of us with his new single "Love Is A Drug". The single is the first release from his debut album "Pop Prince". "Love..." is produced by U.K. production duo The Producers and was co-written by Tejai Moore who is the CEO of the imprint that Lerumo is signed to Moore Muzik. With the release date of his debut drawing closer, Lerumo took some time to answer a few questions about his hot new single, how the video came to be, and the steps he's taking towards his coronation as the new Prince of Pop.
Popdust: Tell us the inspiration behind the song "Love Is A Drug".
Lerumo: The concept came from being in love so deep before that I literally felt "high" and like I was floating. if I'm not "high" on it, it isn't real. Love is a drug; a positive upper and I'm here to radiate that. Tejai Moore and I co-wrote this record and had worked with producer duo, "The Producers" from the U.K. on production and it came out amazing. They really gave the record the ebullient & euphoric feeling we wanted from the drumming, synths, pads, and build-ups they built throughout the record. We wanted the listener to feel overwhelmed with love when they listened to the record and that's exactly how it came out. I knew it was a hit when everyone I played it for said they couldn't stop singing it even after I had played it. The single also releases with 2 remixes! Salute to TylerOnTheBeat from Florida for the amazing USA remix and shout out to DJ iMG Beatz from Germany for the European remix! They both added an amazing touch to the record and we hope to make sure the records hit in full effect!
PD: Who came up with the concept for the video?
L: I sat down with Tejai and we went over the lyrics in the record. After vibing on it, I wrote the initial treatment and we added our ideas to it to bring it to life. After that, we brought out one of the label's directors Gary Kostik and shot the visual. That man right there is a brilliant filmmaker. When you describe your vision, he will go to the end of the earth to bring it to life. I work with people that are like me. when everyone is in sync with the same end goal, everything comes together perfectly.
PD: Who are some of your biggest musical inspirations?
L: Some of my biggest inspirations are The Weeknd, Craig David, Tinashe, Ne-yo, Felix Snow, Kanye West, Dua Lipa, Chase Atlantic, Drake, Majid Jordan, Diplo, Bebe Rexha, Maejor, Tejai Moore, Wizkid, Kojo Funds, Mabel, Marshmello, and Max Martin. The list is so long because they're so multitalented and can produce variety in such amazing ways. That is where I see myself and why I pull inspiration from them. I hope that one day I'll have the chance to work with every single one of them.
PD: What was the process like created your soon-to-be-released album?
L: For the creation of my soon-to-be-released album, I called upon my friends for the production. I have some very talented producers on it who killed it! They really added their touch. My friends sent me beats packs, and I picked my favorites and I'd be in the studio for months on end every evening writing and cutting references. Then I'd send them to Tejai and we'd pick the best (songs) for the project. It was such an easy process with no pressure. I was made for this so writing was no issue. My producers came with it because they truly believe I'm going to be something great so they gave me they are all which I just matched. The rest was history.
PD: Do you feel like Pop/EDM is a genre of music that unites the world better than other genres of music?
L: I feel like Pop/EDM is a genre of music that unites the world better because it brings EVERYONE together. No matter what people go through, Pop/EDM is usually upbeat so when you listen to it, you forget about what is going on and take the time to enjoy the moment. I want to make people dance and have fun. I want to bring people together for a good time and let them know that living their dream is possible. I hope to bring that light and share it with everyone who takes the time to press play every time they see my name. I appreciate you taking the time to show love to my release. I hope it gets you high too ha…Love is a drug!
"Love Is A Drug" is now available on all streaming services.
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The quarterback said "I will never agree with anybody disrespecting the flag of the United States of America or our country." And then he tried to apologize. And only made it worse.
Drew Brees, a man who makes literally millions of dollars for throwing a ball, has come under fire for insensitive comments he made about NFL players kneeling during the National Anthem to protest police brutality.
"I will never agree with anybody disrespecting the flag of the United States of America or our country," Brees said in the interview with Yahoo Finance. He clarified that this was in part because he envisioned his grandfathers, who fought in World War II, during the National Anthem. He continued, saying, "And is everything right with our country right now? No. It's not. We still have a long way to go. But I think what you do by standing there and showing respect to the flag with your hand over your heart, is it shows unity. It shows that we are all in this together. We can all do better. And that we are all part of the solution."
This isn't the first time Brees made it clear that he cares more for the idea of a make-believe unified America than he does for actual human lives. In 2016, he criticized Colin Kaepernick for kneeling during the anthem, saying it was "disrespectful to the American flag" and "an oxymoron" because the flag gave critics the right to speak out in the first place.
Colin Kaepernick kneeling in protest of racist police brutality
Of course, the flag's alleged ideals have been proven to only be applicable to wealthy, white men—men like Brees. Sure, his grandfathers did a noble thing when they fought under the US flag during WWII, and no one, including Kaepernick, has ever said that sacrifice isn't worth respecting. Thanks to the sacrifices of many people (including the enslaved Black backs upon which this country was built, including the scores of routinely abused Black soldiers who fought for American lives), America has offered opportunity and peace for many, many people. In particular, Ole' Glory has been very kind to men like Brees: rich, white men who still control the majority of the power and the wealth in the United States.
But what about the rest of us, Drew? What about George Floyd whose neck was crushed by a police officer who kneeled on him so casually that he didn't even take his hand out of his pocket? What about Ahmaud Arbery, who was shot for the crime of being Black and going for a jog? What about Breonna Taylor, a black woman who was murdered by police in her home in the middle of the night for a crime that had nothing to do with her? What about Tony McDade, Drew–have you heard his name? Have you heard about the 38-year-old Black trans man who was gunned down in Florida last week? Do you understand why these people's family's may harbor just a bit of disrespect for your precious flag?
Is it possible for you to realize, Drew, that your wish for "unity" is not a wish for progress, but a wish to maintain the status quo? When you call for unity under the American flag, you're talking about your flag, the flag that represents a long, sordid history of racial oppression and violence. There is no unity where there is no justice. When you say that "we are all in this together," what you're saying is that we all have roles to play in the version of society that has served you so well. For your part, you'll be a rich, white man, and for Black people's part, they'll continue to be victims of state-sanctioned murders– but hopefully more quietly, hopefully in a manner that doesn't make you uncomfortable?
When you say, "We can all do better. And that we are all part of the solution," what you mean to say is that POC and their allies are at fault. Sure, you probably agree that Derek Chauvin took it a bit too far, and you probably feel a little self-conscious that he's brought all this "Black rights" stuff up again. But when you say "all," you place blame on the victims who are dying under a broken system. And what, exactly, do you expect POC to do differently, Drew? Ahmaud Arbery was just out jogging, and still he died. George Floyd was just trying to pay a cashier, and still he died. POC and their allies try to peacefully protest by marching in the streets or taking a knee at a football game, and still white people condemn and criticize. Still the police shoot.
After much criticism, Brees did attempt an apology on Instagram, where he posted a hilariously corny stock photo of a Black and white hand clasped together. His caption, though possibly well-intentioned, made it even clearer that his understanding of the movement for Black lives is thoroughly lacking.
Highlights of the "apology" include his immediate attempt to exonerate himself from culpability, claiming that his words were misconstrued, saying of his previous statement: "Those words have become divisive and hurtful and have misled people into believing that somehow I am an enemy. This could not be further from the truth, and is not an accurate reflection of my heart or my character." Unfortunately, Drew, white people like you are the "enemy," as you put it, because by default you are at the very least part of the problem. No one is accusing you of being an overt racist, Drew; no one thinks you actively and consciously detest Black people. But your lack of empathy, your apathy, and your unwillingness to unlearn your own biases are precisely what has persisted in the hearts and minds of well-meaning white Americans for centuries.
Next, you say, "I recognize that I am part of the solution and can be a leader for the Black community in this movement." No, Drew. Just no. Black people don't need white people's savior complexes to interfere in their organizing; what they need is for us to shut up and listen. What they need is for us to get our knees off of their necks.
Finally, you say, "I have ALWAYS been an ally, never an enemy." This, Drew, is suspiciously similar to saying, "But I'm one of the good whites!" The fact of the matter is that feeling the need to prove your allyship is not about helping a movement; it's about feeding your own ego. Not only that, but your emphasis on "ALWAYS" does a pretty good job of making it clear that you don't think you have a racist bone in your body and that you have taken great offense at any accusations to the contrary. I have some news for you, Drew: Every white person is racist. Sure, the levels vary, and while you may not be actively and consciously discriminating against POC, you have been brought up in a racist system, and your implicit biases are as strong as any other white person's. Your job now is to unlearn those biases and confront those subtle prejudices in yourself and in other white people. Maybe the first step in doing so is just shutting your f*cking mouth about kneeling at football games. Maybe you should even consider taking a knee yourself.
For other non-BIPOC trying to be better allies, check out one of these 68+ anti-racism resources.
We're glad they're on our side.
The world is up against a seemingly insurmountable threat, but luckily, we've got a crack team of heroes on the case.
Sure, there's already the girl with super strength, the guy who can fly, and the anthropomorphic, trash-talking animal tailor-made for merchandise. But this is a threat of intergalactic proportions, and we're going to need all the help we can get if we want to survive.
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