Louis Tomlinson wants us to know that he's been listening to rock music.
Louis Tomlinson - Kill My Mind (Official Lyric Video) www.youtube.com
In an awkward 2017 profile with The Guardian, the former One Direction member described himself as "forgettable" and endorsed the idea that he was the "lowliest" member of the group, citing the fact that he never had a single vocal solo during his time with the band. "I'm trying to work out why it is that I'm [doing this]," he said, as a few offerings off his upcoming solo album played in the background. So he did what any uninspired artist would do: he went back to his "roots" and listened to the music he grew up with. "I grew up loving bands," Tomlinson told MTV. "Because I'm from the north of England naturally everyone's obsessed with Oasis and Arctic Monkeys." Consequently, Tomlinson's new single, "Kill My Mind," sounds like a mediocre tribute to early aughts British rock.
Liam Gallagher super imposed over an image from Tomlinson's "Kill My Mind" lyric video
"Kill My Mind" is melodically reminiscent of a 2006 Arctic Monkeys B-side, while lyrics like, "kept me living from the last time, from a prison of a past life," attempt to carry the metaphorical significance of an Oasis record, but mostly just don't make any sense. Tomlinson's attempt at a low nasally growl when he sings, "and you hate me, and I want more," just sounds like Liam Gallagher mimicry. Thematically, Tomlinson's wish-washy narrative makes it sound like he's trying to appear more prolific and rock-and-roll-esque than he actually is. Even the lyric video shows a cartoon Tomlinson directly copying the outfit and stance of Liam Gallagher during an Oasis performance. All of it feels fraudulent, none of it is compelling, and all of it suggests Tomlinson would rather be a third Gallagher brother than himself.