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FILM & TV

R.I.P Moviepass pt. II: an Update

It's a Slow, Painful Passing

A couple weeks back I wrote an article excoriating the Moviepass company, for having run their business into the ground--for having such a great product, and managing it with such poor execution.

Here's that article. Two weeks later, the question is: if Moviepass was bankrupt in July, why are they still around in August? It turns out, Moviepass is dying like any good movie character: slowly, painfully, with plenty of room for last words. For anyone who's stuck with their subscription and is wondering what in the world is going on, here, below, are some of the highlights--from the bad to the so bad it's funny...

[WARNING: Videos containing movie spoilers below--click at your own peril!]

GOOD: Going bankrupt will make even the most ardent businessmen reconsider their strategies, and Moviepass has tried to come up with some novel ideas about how to stay afloat. For instance, they've proposed charging theaters and studios to market specific movies to their subscribers. In my last article, I referenced a statistic that suggested Moviepass accounted for 3% of domestic ticket sales on average, but 10% for movies they marketed through the app. That data was published by Moviepass, internally. Evidence now suggests they may have been loose with the numbers. With no good data out there, it's hard to say.

BAD: The company keeps setting records for how much money they can lose in how short a period of time. In my last piece I described their stock dropping by orders of magnitude. Now, Moviepass' parent company--Helios and Matheson Analytics--is trading at less than a nickel per share. You really couldn't sell this company for a ham sandwich right now. At least ham has some value.

WORST: Every day the Moviepass app is changing its own rules. On any given time of any given day, you might find zero screenings available in your area, all screenings available in your area, or only two movies but all of their available screenings in your area. Most days, the service is up and running in the morning, then back down by late afternoon time. From a skeptic's point of view, it seems Moviepass would like to create the illusion that they're still alive and kicking, but only during those times of day when people don't actually want to see movies. When it comes to the evening and weekends, the app always seems to be conspicuously, conveniently down...

The creepiest days come when the only movie you can see with a Moviepass card is Slender Man. Search any theater in your area, and each one will only show Slender Man showings. It's already happened more than once. Perhaps this is some kind of message?

UGLIEST: There's desperate, and then there's purposely un-canceling user accounts. If you tried canceling your subscription this month, you may have gotten an email like this: "Please note: if you had previously requested cancellation prior to opting-in, your opt-in to the new plan will take priority and your account will not be cancelled." The best part: if you didn't accept the terms of this new, zombie subscription: too bad! Many users opened their apps to find a message titled "Updates to your Moviepass plan" with only an "I Accept" prompt at the bottom of the screen, no "I reject" or "F*** you!" options.

If you canceled your Moviepass subscription this month, it may be worth your time to call the company and square away the details of the breakup. Chances are, if you get charged again for next month, the company won't have any money for reimbursements.

FUNNIEST: Moviepass, graciously, has given us, the people, one final gift. Have you seen their Twitter lately? @MoviePass has been, arguably, one of the best Twitter accounts all month. Every day, they post some bland marketing material, and every day, hundreds of followers come out of the woodwork to just ceaselessly slam the company for their poor service, turning every otherwise innocuous post into a cesspit of angry complaints, insults and venting. There's even a poor person (or group of poor people) whose job it has been to reply to all of these comments.

If you've become fed up with Moviepass lately, or just enjoy trolling on the internet, I recommend spending 15 minutes on this timeline. Unlike their app, their social media never fails to disappoint, day after day.


Nate Nelson is an NYC-based writer and podcast host.


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