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Troye Sivan Releases Steamy New Video for 'Lucky Strike'

Finally, a queer summertime anthem.

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The most beautiful blonde in the music industry, Troye Sivan, is back with a stunning visual for his song "Lucky Strike" off his 2018 album Bloom.

The song itself is a dreamy dance track that continually asks, "Tell me all the ways to love you," over a pop beat. The video was directed by Emma Westenberg (Janelle Monae's "PYNK"), and it's clear throughout "Lucky Strike" that Westenberg's eye for unique visuals has once again created a memorable companion to a not-so-memorable song.


But, perhaps more importantly, Brandon Good, who plays Sivan's love interest, is blessedly scantily clad for the majority of the video.

Troye Sivan - Lucky Strike youtu.be

It begins with shots of Sivan in an ultra-retro beach scene, complete with 1980's bright colors and film filters. We see him looking longingly after the handsome guy behind the bar (Good), who then makes him a pulsing-heart/blood cocktail. As the video progresses, we see shots of Sivan and Good at sunset, holding each other and looking dramatically at the waves. The video does not skimp on sultry close ups of Sivan's angelic face, and eventually Sivan does a weird, melodramatic strut that we wanted to hate but really, really loved.

While the video follows a teen beach movie narrative, it's gorgeously complicated not only by the surrealism of the beating heart imagery, but also by the unabashed telling of a queer love story, something that still remains an unfortunate rarity in music videos. Once again, "Lucky Strike" proves that Troye sivan is the pop star we don't deserve, but desperately need.


Brooke Ivey Johnson is a Brooklyn based writer, playwright, and human woman. To read more of her work visit her blog or follow her twitter @BrookeIJohnson.


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