Capitalism is eating itself.

Like a serpent intent on keeping its body pure through self-immolation, capitalism has grown so bloated and animate, it can no longer differentiate itself from that which it consumes. As such, it is now willfully murdering its asexually-produced spawn. Recently, Planter's Mr. Peanut, the brand icon that represented the company for 104 years, committed suicide and shook us all to our very cores.

Among the myriad questions Mr. Peanut's passing brought up, we were forced to wonder: If brand icons can die, surely they can be born? If they can be born, can they reproduce? Do they have sex? If they are alive enough to die, don't they have some kind of moral culpability for their actions? Before this, we had no sympathy for figures like Mr. Peanut, Chuck E. Cheese, and Michelin man. We thought they were hollow vessels upon which humanity was projected in order to sell things to a populace. But no. It would appear they're very much alive, and if Mr. Peanut's suicide is any indication, they're miserable.

Soon, the arrival of Baby Nut complicated matters. Baby Nut is a reincarnation of Mr. Peanut's haggard, sexually-repressed soul that was presented to the world on Super Bowl Sunday, the holiest of days for the God of consumerism. Now, Baby Nut is on twitter. Signaling for help.


Like spirits residing in talismans, it appears brand mascots can move from host to host, spreading moral decay and salted nuts wherever they go. While many feel that to end the life of Baby Nut would only be a mercy, particularly if a higher power could be harnessed to ensure he does not once more reincarnate, others have begun to wonder what this life cycle indicates about the mortality of other brand icons. Soon, this line of questioning leads down darker alleys. If these beings are mortal just like us, and can be killed, should we not free them from their suffering? Should we not free them as Mr. Peanut freed himself? Can we relieve Chester Cheetah of the overtly sexual way he says "Dangerously cheesy" with the sweet kiss of death? Could we spill the Kool Aid man's red innards onto the streets of full-fledged revolution as his smile finally settles into a mask of peaceful death? Can the Charmin Bears be exterminated for their own good? Could we free Lucky the leprechaun from his futile pursuit of cereal with the drop of a guillotine? Is Mr. Clean being used as a sex slave? The answer is, ostensibly, yes. While they may reincarnate in another form, surely we can offer them respite at the very least. Surely if we end them enough times, they will cease to return and will, at last, be liberated.

We leave you with this: The chains of capitalism are heavy, and her minions are many and strong, but if they begin to fall, as Mr. Peanut has, as others inevitably will, perhaps they'll pull the hydra of consumer culture down with them. There is no salvation in electoral politics; change only comes when the people rise up and cast down the symbols of oppression. So, let us rise, let us rise and free the haunted slaves of our capitalist overlords. Let us undo the black magic that forces them to do their master's bidding. Let us free them with the kiss of death.

Our hit list is as follows:

Chuck E. Cheese

Chester Cheetah

The Kool Aid Man

Mr. Clean

Michelin Man

The Laughing Cow

Jolly Green Giant

Tony the Tiger

Quicky the Nesquick Rabbit

More to follow. Spread the word. Rally the people.