The rappers latest outing is a battle cry that leaves other rappers quaking in their boots
After only a mere tweet announcing his new single, J Cole dropped "Middle Child" yesterday to unsuspecting rap fans everywhere. "I studied the greats, I'm the greatest right now, fuck if you feel me, you ain't got a choice," J Cole says with leisure as blaring horns perforate the track's hard-hitting 808's. It's clear from the track's opening line — "I'm counting my bullets, I'm loading my clips" — that Cole is feeling different this time around. The song is one of the rapper's grittiest, and deviates from his normal poetic, anti-establishment trope to take aim at all the rappers "counting him out." Lyrically, the track is a fitting addition to Cole's catalog and offers the prestige word-play we've come to expect from the 33-year-old icon. "We coming from a long bloodline of trauma," Cole spits on the track's second verse. "We killing our brothers, they poisoned the well. Distorted self-image, we set up to fail."
J. Cole - Middle Child (Official Audio) www.youtube.com
The T-Minus-produced banger comes at the heels of Cole's Revenge of the Dreamers III album announcement on January 6. The collaborative effort is set to feature all of the artists on Cole's record label, along with rumored guest features from a slew of rappers like Wale,Curren$y, and J.I.D. The announcement caused a social media frenzy when Cole also sent out an invitation to a gaggle of today's most prolific rappers, inviting them to take part in the record. Rick Ross, Meek Mill, DJ Khaled, Akon, Ludacris, Lil Baby, Smino, Saba and BJ The Chicago Kid were among those invited. He also invited Mike WiLL Made-It, Tay Keith and Justice L.E.A.G.U.E to help with production, among others. The recording sessions took place behind closed doors, and according to Cole, were wrapped on January 16. Suffice to say, the project is one of the most anticipated of 2019. "Next step, finish the songs and let the [world] feel them," Cole tweeted. If "Middle Child" is any indication for how the project is gonna sound, we're already feeling it.
Mackenzie Cummings-Grady is a creative writer who resides in the Brooklyn area, Mackenzie's work has previously appeared in The Boston Globe, Billboard, and Metropolis Magazine. Follow him on Twitter @mjcummingsgrady.
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- J. Cole Announces New Single 'Middle Child' | Billboard ›
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- J. Cole Announces New Track "Middle Child" | Complex ›
- J. Cole teases new single “Middle Child” | The FADER ›
- Stream J. Cole's "Middle Child" Single | HipHopDX ›
- J. Cole Releasing New Song “Middle Child” Tomorrow | Pitchfork ›
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- J. Cole (@JColeNC) | Twitter ›
A vibrant summer earworm.
Dance-pop duo Krewella, the Pakistani-American sisters, hooks up with Yellowclaw on "Rewind."
Krewella & Yellow Claw - Rewind (Official Music Video) youtu.be
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A cultural misunderstanding may be responsible for Shein's swastika necklace scandal...but it's still an awful company
Popular fast-fashion retailer Shein came under fire this week for selling a swastika necklace on their website.
A Chinese company, Shein has become well-known for their inexpensive clothing and accessories, often featured in so-called "haul" videos on YouTube. Shein has since removed the necklace from their site and issued an apology. But screenshots of the faux-gold necklace—listed for between $2.50 and $4.00 as "Metal Swastika Pendant Necklace"— quickly spread on social media, with users expressing their disgust at the apparent insensitivity to what that symbol represents.
To everyone we’ve offended, we’re really sorry... https://t.co/rm6TCgx99K— SHEIN (@SHEIN)1594381498.0
Earlier this month Shein was called out for cultural insensitivity after listing Muslim prayer rugs—some featuring an image of the sacred Kaaba in Mecca—as "Fringe Trim Carpets" for decorative use and for selling traditional Southeast Asian dresses modeled by white women and renamed to remove cultural signifiers.