In the wake of their 2019 LP Oh Uncertainty! A Universe Despairs, the New Jersey psych-pop group Blood Cultures has released their new video for "Broadcasting."
"Broadcasting" sounds massive in its electronic scope, melding distorted industrial indie-pop with the band's anxious lyrics. "When this ends the way you know it will / with a bang, will you be laughing still?" Blood Cultures asks in a far away falsetto, crafting a vibrant yet troubled sonic narrative to challenge the listener. The video, directed by Saleem Barbados, embraces that same kind of high-strung juxtaposition, featuring Bharatanatyam dancer Anjali Mehta as her evocative choreography plays out against the harsh squat buildings and corrugated metal of Brooklyn.
"I was raised in New Jersey, after my parents immigrated from Pakistan," Blood Cultures says of the track. "Growing up with one culture inside your home, and another one at school, in your community, and in media is a hard thing to navigate in terms of understanding who you are and where you belong, if anywhere. The struggle for identity is almost a guarantee for any first-generation-American, but when we present those struggles with pride, it becomes a lot easier to see that we're not alone in facing them; that these feelings are universal." Mehta's embodiment of the explorations in "Broadcasting" feels beautifully vital, deepening the song's questions of belonging and isolation in a magnetic visual dialogue.