Music Features

Review: Can "Culture III" Change the Culture Once Again?

Can the tide shift with the Migos sway as it did in 2017? It doesn't seem likely. Even flash-in-the-pan moments of excitement are drowned out by long stretches of monotony.

Culture III

When the original Culture was released back in 2017, the Atlanta area was already a bustling rap mecca, filled with so many rap migrants that Coach K, the head of the now unstoppable Quality Control Music, told The New York Times with all sincerity that there were "more transplants in the city of Atlanta than people from Atlanta."

But Atlanta's cultural staying power was solidified by Culture, and the city became publicly recognized as a "center of gravity" in hip-hop. The city's ominous musical palette became the blueprint for trap music as a whole moving forward, and every rapper to emerge after Culture's release bit off the Migos triplet-laced flow. The mimicry got so bad that Snoop Dogg chimed in at one point to clown and condemn it.

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