Mike Kerr and Ben Thatcher are childhood friends who shared a love for rock-and-roll music growing up. With Kerr's vocals and bass and Thatcher's drums, together the pair created Royal Blood- manifesting their love of rock into a full-fledged rock duo sensation. The British duo have been making hits for a while now, amassing a dedicated fanbase for good reason.

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We are all under the constant moral battle: is this makeup good or is it just a paid sponsorship? Is it a money grab by celebrities who have passionate fanbases willing to spend a bit of their paycheck for the name on the packaging? Or does it really work?
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Sofia Richie Summer Outfit Inspo: Sporty & Rich X Hotel du Cap-Eden-Roc

Still obsessed with Sofia Richie’s wedding? Sporty & Rich just collaborated with her wedding venue

Sporty and Rich collaboration with Hotel du Cap-Eden-Roc

Photos by Morgan Pilcher via Sporty and Rich

Even if you haven’t heard of the brand Sporty & Rich, you’ve probably seen their clothes all over Instagram. With an aesthetic inspired by vintage editorial branding and streetwear-turned-athleisure, the brand was ripe for social media success. But it’s her keen eye for catching trends right before they take off that led founder Emily Oberg to create a brand with a cult following, celebrity co-signs, and some of the biggest collabs in fashion.

Toeing the line between athleisure and luxury fashion, Sporty & Rich curates a vibe that’s both casual and aspirational. And their illustrious list of collaborations is proof.

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