Washing My Face as the World Burns: Why Skincare Is Booming During COVID-19

Skincare is booming during the COVID-19 crisis, once again revealing capitalism's tendency to exploit our psychological weaknesses. That doesn't mean anyone's stopping their skincare routines anytime soon.


Photo by Kalos Skincare on Unsplash

One of the various unhealthy habits I've adopted since the beginning of quarantine is spending an hour or so scrolling through the news and my social media feeds each morning before I get out of bed.

Sprinkled between daily reminders that our world is barreling headlong into a destruction of its own doing, I often come across messages that emphasize the importance of taking care of yourself, especially right now. These posts are usually accompanied by a photo of someone drinking a matcha latte in an aesthetically pleasing nook, or something of the sort that gives the impression that they sprung out of bed at dawn, went for a run, ate a bowl of oatmeal with fruit, meditated, journaled, and read an entire book all before I dragged myself to the kitchen to make a pot of coffee.

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