Culture Feature

Late Capitalism Diaries: Doritos Locos Tacos, Girl Scout Cookies, and the Horror of Brand Collabs

Brand collaborations move us one step closer to the erasure of all culture

Today the world is celebrating the fact that Girl Scout Cookies are being sold online and Taco bell is giving out free Doritos Locos Tacos for Taco Tuesday.

It makes sense to celebrate. Free food is a blessing at any time, and more so now—amid unprecedented layoffs and financial uncertainty. Likewise, the convenience of an exclusive seasonal snack now being delivered to your door will be a welcome comfort to many people who are stuck inside under quarantine—and no one will need to be coerced by a small child into buying more than they actually want. But what many people may not have realized was that there was already a way to order your Thin Mints online—as long as you could stomach the idea of eating them in a bowl of milk.

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