Culture Feature

Dear Allies: Black Lives Matter Is More Than a Social Media Trend

It's time for real allyship.

Protesters in Brooklyn hold up a Black Lives Matter sign

Scott Heins/Getty Images

The protests being held in many American cities over the murder of George Floyd, Breonna Taylor, and Rayshard Brooks have drawn a lot of support and solidarity not just in the U.S, but across the world in general.

There has never been a better time to use one's voice–no matter how small–to speak up against racial injustice than now.

Online protests have also flooded social media , and they have proven more than ever to be an important part of the cause. In the last few days, we've seen several brands and companies get called out on Twitter for failing to embrace diversity in business, as well as for their unfair treatment of Black employees.

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