MUSIC

Blood Cultures Release Magnetic Video "Broadcasting"

The mysterious New Jersey indie-electronica outfit pairs a vibrant and arresting music video with a cut from their latest album, Oh Uncertainty! A Universe Despairs.

Pouty Cowboy

In the wake of their 2019 LP Oh Uncertainty! A Universe Despairs, the New Jersey psych-pop group Blood Cultures has released their new video for "Broadcasting."

"Broadcasting" sounds massive in its electronic scope, melding distorted industrial indie-pop with the band's anxious lyrics. "When this ends the way you know it will / with a bang, will you be laughing still?" Blood Cultures asks in a far away falsetto, crafting a vibrant yet troubled sonic narrative to challenge the listener. The video, directed by Saleem Barbados, embraces that same kind of high-strung juxtaposition, featuring Bharatanatyam dancer Anjali Mehta as her evocative choreography plays out against the harsh squat buildings and corrugated metal of Brooklyn.

"I was raised in New Jersey, after my parents immigrated from Pakistan," Blood Cultures says of the track. "Growing up with one culture inside your home, and another one at school, in your community, and in media is a hard thing to navigate in terms of understanding who you are and where you belong, if anywhere. The struggle for identity is almost a guarantee for any first-generation-American, but when we present those struggles with pride, it becomes a lot easier to see that we're not alone in facing them; that these feelings are universal." Mehta's embodiment of the explorations in "Broadcasting" feels beautifully vital, deepening the song's questions of belonging and isolation in a magnetic visual dialogue.

Follow Blood Cultures online at Twitter | Facebook | Spotify

MUSIC

Fake Shark Makes a Comeback with "Invincible"

The Canadian indie-pop outfit returns with an anthemic new single and their first release of 2019.

Zachary Vague

Fake Shark's new single is an anthemic shot of energy, the sound of the band closing ranks with an arena-rock feel.

The Vancouver group's latest release is their first since last year's Walking Through a Fantasy, and now, in an exclusive Popdust premiere, Fake Shark shares "Invincible," the next chapter in the band's story.

A staccato piano introduces the track, followed close behind by lead singer Kevvy's murmured vocals, racking up the song's tension. "Feel like I've been on the run forever," Kevvy confesses, just before the chorus arrives over echoing guitars and booming drums. Fake Shark's brawny sound tears the song open, while Kevvy's slick vocals promise that the band isn't going anywhere: "Invincible" is the sound of Fake Shark insisting on their own presence.

"We've been through so much together, and we're still here and we're not going anywhere because we've only just scratched the surface of our potential," Kevvy says of the story behind "Invincible." "We've all been to hell and back together, been hit with everything this industry can throw at us and we keep coming back." "Invincible" kicks off a new phase in Fake Shark's career with characteristic vigor, and it's anyone's guess what's next.

Follow Fake Shark online at Twitter | Facebook | Spotify

MUSIC

HĒIR Plays Games on New Single "My Love"

The singer-songwriter's latest single strips away the indie-electronica sheen for a sparser, more intimate track.

Lara Giliberto

HĒIR's "My Love" is an arresting gem, opening with a sparse guitar and growing steadily into something sultry and sardonic.

Patricia Manfield is the voice and pen behind HĒIR, a globe-trotting singer-songwriter with three compelling singles to her name so far. Her music combines wryly potent vocals with dynamic indie-electronica, a reliably effective mix, as evidenced by her past singles "Threads" and "Soundtrack." But "My Love," her latest offering, turns down the percussive power of her last few releases in favor of a more intimate and disarming sound.

"My Love" is a sort-of love letter, as its title hints at—but HĒIR's specificity makes the track far more enticing than just that. HĒIR's lyrics are softly browbeating, convincing the object of her affections that his current relationship is killing him. "She controls you, you gave her the switch / You'll be dialed if needed again," she reminds him over the sound of sliding guitar strings. The trick of "My Love," and the best part of HĒIR's songwriting here, is that she never outright tells him to leave his toxic girlfriend. She just pulls on the already-unraveling threads, emphasizing the track's feel of coy seduction as the drums kick in: "So I keep dancing, fooling you somehow / Why don't you keep me tied up to your bed?"

HĒIR makes "My Love" risky fun, from the song's slight production and her perfectly double-edged delivery, but the track also showcases an artist coming into her own, effectively building character and sound with the barest materials.

Follow HĒIR online at Instagram | Spotify | YouTube