There is a growing movement to reclaim indigenous Korean culture, which has normalized the role of mudangs in Korean society.
HBO's Lovecraft Country recently introduced mainstream America to a witchy Korean character called a "mudang."
This is not fiction, however; mudang is a real title given to real spiritual practitioners who are in high-demand in South Korea and the Korean diaspora community. The mudang depicted in Lovecraft Country is a pale comparison to real-life mudangs today. Who knows if the producers of the show even knew that mudangs were real (although plenty of people in Hollywood are aware, and some are even starting to consult with mudangs like Jennifer)?