Culture Feature

How PokemonGO Is Demonstrating The Way Every Company Should Handle Coronavirus

PokemonGO is demonstrating how quick, cohesive structural changes to a product can make it more appealing and more welcoming to users during the Coronavirus crisis.


In the Summer of 2016, all the cool kids were outside, armed with an excuse to spend time in the sunshine, commingling in large groups, their phones weaponized in the war against indolence.

That Summer, PokemonGO was released, forever changing the entertainment landscape. The game was predicated on movement, requiring so-called "trainers" to physically walk around in order to access most of the game's features. It was an immediate sensation. Niantic, PokemonGO's parent company, made $832-million in just the second half of 2016 in which their product was available (according to Sensor Tower). Millions of players swarmed the streets, stampeding after rare Pokemon.

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